RDA 2017 #futuretuned
Are you #futuretuned? Join the action at #rda17 to learn new skills and engage with new ideas.
#RDA17: The case for DRM
Johannes von Weyssenhoff has been in a local trial for Digital Radio Mondiale.He explains why DRM is the perfect intervention tool for bridging the digital divide in marginalised communities.
#RDA17:Is Playlisting the Future of Radio
Music has, and continues to be, a key feature in many successful formats. How real is the on-line threat from streaming services and curated playlists? Wendy Verwey-Bekker from Labs.fm talks about her thoughts in this space.
#RDA17: Commercial Radio Landscape in Uganda
Commercial radio assets are booming on the African continent. With growing audiences and financial returns, join James Peterson (Radio Week,Uganda) as he shares insight into commercial radio in Uganda.
How To Make Better Campus Content
Campus radio cultivates unique ideas and content offerings. The process of moulding and developing the ideas and talent is crucial in building radio professionals who are #futuretuned. Madikana Matjila (University of Limpopo) shares his formula for success.
#RDA17: How to Do 360° On-Air Campaigns
How to Do 360° On-Air Campaigns: Alfie Jay (Algoa FM) talks about the Algoa success story regarding building on-air campaigns that engage audiences across multiple platforms, yet still satisfy the overarching role of radio.
#RDA17: Programming for Youth Audiences
Steve Martin (BBC) and Grant Nash (5FM) share their approaches for creating content aimed at youth audiences. From research, planning, development and execution, youth audiences can be challenging to satisfy.
#RDA17: Moving Billboard
Moving Billboard: Jacaranda FM re-launched their brand in 2017. With the payoff “More Music You Love” they embarked on a unique launch campaign that involved a moving billboard. Kevin Fine and Minisha Patel tell us how they did it.
#RDA14: Powerful Promotions
Powerful Promotions: Jonathan Lumley (East Coast Radio & Jacaranda FM) looks at examples of powerful radio promotions from across the globe and shares his thoughts on what makes a powerful radio promotion.
#RDA17: The Sociability of Radio
Martin Liss (Germany) discusses integrating new media platforms and how best to harness the power of these using radio.
#RDA17: The Art of Producing a Radio Commercial
The Art of Producing a Radio Commercial: Well-crafted radio adverts can delight audiences and clients. Join Herman Tefo and Justin Keats (Radioheads) as they take a step-by-step approach to building a great radio advert
#RDA17: Harnessing Digital Footprints
Harnessing Digital Footprints: Connected audiences are incredibly valuable to media companies. Are you making the most of the available data to harness the power of your audience? Marco Broccardo (ColonyLive) talks about harnessing digital footprints.
#RDA17: Content King
Content King: How do you approach creating daily content that is relevant and engaging? When do you drop content in favor of unplanned events? What does a content plan look like and how do you execute this? JD Mostert (Kaya FM) shares his insight and experience.
#RDA17: #futuretuned
#FUTURETUNED: Radio has shown continued popularity and relevance delivering a wide variety of content and music to audiences. Prof. Franz Krüger (Director: Wits Radio Academy), Chris Price (Head of Music: BBC Radio 1 & 1Xtra), Pearl Sokhulu (Station Manager: Vuma FM), Khanyisile Kweyama (Interim SABC Board Chair) and Greg Maloka…
#RDA17: Alternative News
The rise of fake news and the concept of alternative facts is a growing trend. How do you avoid being a victim and ensure accurate reporting in your radio newsroom? Denzil Taylor (Power FM) shares his experience and insight.
#RDA17: Podcasting for Niched Audiences and Advertisers
Audio-on-demand, specialised content and highly-engaged audiences are a catalyst for success. What is the best approach to harness this potential? Join Brad Brown (The Podcasting Academy) to learn about this.
#RDA17: Welcome
#RDA17 Welcome: Join Prof. Tawana Kupe, Vice Principal of the University of the Witwatersrand and Ms. Nadia Bulbulia, Executive Director of the National Association of Broadcasters, at the opening of the 8th edition of Radio Days Africa, #futuretuned