Echocast Radio Anne on Influence

Anne on Influence

A fun, authentic chat about all things influencer marketing. Powered by caffeine and brought to you by Influencer Marketing Strategists, Nfluential.

#InfluencerMarketing #Podcast #nfluential
www.nfluential.co.za
Weekly English South Africa Marketing
110 Episodes
24 – 44

Season2: EP19: From strong brand recall to remaining top of mind

In this episode, we’re in conversation with Ryan Annandale who describes himself as a creative and strategic leader in marketing, franchising and brand management. At the time of recording this podcast episode, Ryan was the franchise development manager at Battery Centre. His role was to develop new standards, operations, procedures,…
12 Oct 2021 40 min

Season2: EP18: Insights into the industry from Digital Lead, David Shields

In this episode, we’re in conversation with David Shields who is a strategic, multi-channel communications professional with over a decade’s worth of marketing experience in the digital & SME arena. He currently works as Digital Lead at WAVEMAKER - connecting creative dots to well-executed placements; attempting to make the internet…
28 Sep 2021 36 min

Season2: EP17: The state of influencer marketing in South Africa

In this episode, we’re in conversation with Johann van Zyl, a director at the Nfinity Influencer Division. Before getting involved in the influencer marketing industry, Johann spent 15 years in Brand Marketing as Head of Marketing for Prestige Brands as well as Head of Trade Marketing at Pernod Ricard South…
14 Sep 2021 33 min

Season2: EP16: Insights into the industry from an influencer's point of view

In this episode, we’re in conversation with Matthew Kanniah, the founder and creator of Heart of Motion. He is a true car enthusiast who has made a name for himself in the Instagram and social media community as “The Car Guy”. Having started shooting on a cellphone, Matthew along with…
31 Aug 2021 53 min

Season2: EP15: Influencer marketing to spread positivity

In this episode, we’re in conversation with Petra Liu, Founder and Managing Director at Wetpaint Advertising. We chat about the South African Lottery campaign that aimed at spreading hope during the aftermath of the looting. Grab a coffee and listen as we discuss: • How COVID is changing the advertising…
17 Aug 2021 21 min

Season2: EP14: Influencer marketing for good

In this episode, we’re in conversation with Michelle Vermeulen, Head of Marketing and Public Relations at Western Cape Blood Service (WCBS) about using influencers to educate and inform the public about blood donations. Michelle is an experienced marketer having worked on ATL and BTL campaigns as well as in eventing…
3 Aug 2021 21 min

Season2: EP13: Influencer Marketing in the hospitality sector during a pandemic

In this episode, we’re in conversation with Kriya Gangiah. Well-known TV and radio personality, she’s also the owner of digital marketing agency, Kri8tive Media. Her extensive experience in both the corporate space and the entertainment industry has earned her the title of Infotainment Specialist. Grab a coffee and listen as…
20 Jul 2021 32 min

Season2: EP12: Influencer marketing in the vitamin industry

In this episode, we’re in conversation with Michelle Jooste, Digital Marketing Manager and Product Specialist at Vital Foods about all things vitamins and influencer marketing in that industry. Grab a coffee and listen as we discuss: • The shift of consumers preferring bite-sized content. • Why it’s important for brands…
6 Jul 2021 31 min

Season2: EP11: Influencer marketing vs ambassador programmes - Rea Averill

In this episode, we’re in conversation with Rea Averill, the Managing Director of Agency A, a London-based creative digital marketing agency. Starting a successful blog and Instagram account at university she fell in love with marketing and influencer marketing. One of her favourite things is when a creative campaign comes…
22 Jun 2021 32 min

Season2: EP10: Influencer marketing in the medical aid industry - Denelle Morais

In this episode, we’re in conversation with Denelle Morais, the Marketing and Communications manager at Bestmed medical scheme. She has gained significant marketing and communications experience in the Engineering, Healthcare and Financial sectors. One thing she’s learnt is that these industries are inherently complex. As the marketing and communications manager…
8 Jun 2021 27 min

Season2: EP8: Using story-telling to market to customers - Jeanine Rainier

In this episode, we’re in conversation with Jeanine Rainier. She is a Gen-Z and millennial marketing maven and is a key role-player in the evolving South African influencer marketing space. Currently, General Manager at TILT, Jeanine is an influencer marketing guru and expert in authentically translating brand objectives in a…
11 May 2021 29 min

Season2: EP7: Multi-media journalist - Phelokazi Mbude

In this episode we’re in conversation with Phelokazi Mbude, Multi-media journalist who currently writes for W24. She is deeply invested in elevating stories about women. Writing across beats, you will find her byline on stories about digital media trends, personal wellness and alternative fashion and beauty. Grab a cup of…
27 Apr 2021 35 min

Season2: EP5: The importance of data in influencer marketing

In this episode we’re in conversation with Dan Brocklebank, who is the Lead Social Media Analyst at Wunderman Thompson. He’s worked on some of Africa’s biggest brands and currently works on one of the leading banks. Grab a coffee and listen as we discuss: • The importance of using data…
30 Mar 2021 27 min

Season2: EP3: Digital transformation and influencer marketing - Mike Stopforth

In this episode we’re in conversation with Mike Stopforth, well-known entrepreneur, a start-up investor, an author, global speaker, and a disruption and innovation advisor on a number of corporate boards. Grab a cup of coffee and listen as we discuss: • Digital transformation and what it actually is and how…
2 Mar 2021 54 min

Season2: EP2: Demystifying influencer marketing rules and regulations

In this episode we’re in conversation with Rupa Shah, Founder and Director of Hashtag Ad Consulting in the UK. Grab a cup of coffee and listen as we discuss: • Why disclosure in influencer posts is important for brands and influencers. • Do consumers understand the labels influencers use to…
16 Feb 2021 31 min

Season2: EP1: TikTok: influencer marketing's next big thing?

In this episode we’re in conversation with Greg Bailie, Head of TikTok Brand x Partnership division at Webfluential, and Mike Sharman, Founder of Retroviral and a host of other companies. Grab a cup of coffee and listen as we discuss: • Why TikTok is popular and why it became even…
3 Feb 2021 33 min

The value and power of connecting with your customers in an authentic way

In this episode we chat to Hazel Chimhandamba, Executive Head: Marketing at Cell C about the value and power of connecting with customers in an authentic and empathetic way during a pandemic. Hazel is a seasoned marketing executive leader with over 16 years of brand marketing experience in SA and…
1 Dec 2020 29 min
24 – 44