Brand Famous

JACPOD  |  Podcast , ±40 min episodes every 3 weeks, 2 days  | 
Amidst big data, algorithms and automation, marketers have forgotten their holy grail – brand fame. Fame trumps awareness and should be the single biggest objective for every marketer. Awareness can be bought, fame requires a whole lot more. Hosts Craig Rodney and Dean Oelschig explore the theory, tactics and bring you expert interviews to help marketers rethink their priorities and the case of creativity.

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22
MAY

Interview with Danni Dixon, Investec South Africa

Danni Dixon is the head of marketing for Investec South Africa. With 20 years of agency experience and a deep love for creativity and the big idea, Danni is now a formidable marketer on client side. Craig and Dean chatted to her about what makes the Investec brand famous - and took a deep dive into what makes great corporate marketing.
03
APR

Interview with Firoze Bhorat, CMO of Discovery

Firoze Bhorat, CMO of Discovery, is an economist by qualification and someone who looks at marketing from a fresh perspective; something that is clearly working for Discovery. He chats to hosts Craig Rodney and Dean Oelschig about what underpins this success.
18
OCT
2018

Brand fame through sponsorship

How can sponsorship enhance brand fame beyond awareness? What makes for a good brand sponsorship alignment and how should brands maximise the value beyond awareness. In this episode, Craig and Dean discuss brands that get it so right like Nike who have recently been on a hot streak with a series of winning sponsorships and we discuss if this was by plan or accident. We also discuss why so many brands get it wrong and what every brand to should do partner with the right property to make their brand famous.
31
AUG
2018

Interview with Ahmed Tilly, CCO at FCB [Explicit]

Craig and Dean chat with a legend of the advertising industry, Ahmed Tilly. Ahmed has overseen famous work on brands like SA Tourism, Mini Cooper, Nando’s and 1st for Women. They chat about what makes great work, the case for creativity and how marketers can get more from their agencies.
24
AUG
2018

Brand infamy for good

In this episode of Brand Famous, Craig and Dean look at single use plastics and how straws have been made the villain in the fight against it. Is it the right strategy? They disagree. But they do agree that making a villain infamous is a powerful way to market and combat social issues.
17
AUG
2018

Challenges of Brand Fame

Once you achieve brand fame, it’s incredibly tough to look after it. Craig and Dean look at some of the pitfalls of achieving brand fame and discuss how to avoid them.
02
AUG
2018

Interview with Rob Greenstein from LEGO

Rob Greenstein has just opened Africa’s first LEGO store in Sandton City. Dean caught up with him and Retroviral’s Mike Sharman to discuss one of the most loved brands in the world and the pressures of launching it in South Africa.

15 episodes

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