Brand Famous

JACPOD  |  Podcast , ±40 min episodes every 3 weeks, 2 days  | 
Amidst big data, algorithms and automation, marketers have forgotten their holy grail – brand fame. Fame trumps awareness and should be the single biggest objective for every marketer. Awareness can be bought, fame requires a whole lot more. Hosts Craig Rodney and Dean Oelschig explore the theory, tactics and bring you expert interviews to help marketers rethink their priorities and the case of creativity.

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Tactics for Brand Fame

There are many ways brands have or can create brand fame but mostly it comes down to doing something more meaningful, less often. Find out more in the latest episode of Brand Famous with Craig Rodney and Dean Oelschig.

Fame versus Awareness

The big question about Brand Fame is the difference between fame and awareness. Marketers keep seeking brand awareness and here Craig and Dean discuss the differences between the two.

Brand Fame as a Big Idea

Dean and Craig decide to do a marketing podcast and want to define the content. In this episode, Dean proposes the theme of "Brand Fame" to Craig and they discuss the merits of the idea.

15 episodes

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