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06
JUL
2018

#RDA18:It’s Not On-Air, It’s On-Line!:

Emma Jane Robson (Awake On-Line) discusses the exciting opportunities around selling on-line radio. As a newly established agency specialising in the on-line radio field, she shares common misconceptions about this versatile platform.
06
JUL
2018

#RDA18: Strategies To Derive Maximum Advertising Revenue From Producing Podcasts - A Broadcaster’s Guide

Ross Sergant (IONO FM) says that globally, and in South Africa, we are seeing a trend of increased listeners of podcasts. Is it radio? Is it an audio blog? Some are deriving advertising revenue but nothing like the levels of radio or, even, digital display. What should broadcasters consider in-order to maximise revenue through podcasting? How does generating ad revenue from podcasts differ from generic radio (or digital display)? How can broadcasters step-change their game to get ready for what looks to be a major growth in audio.
06
JUL
2018

#RDA18:The Digital Blur

By adding digital metrics to a radio campaign or promotion, the lines between digital and traditional media blur even more. Jonathan Lumley (Kagiso Media) will explain the harnessing of digital platforms, mixed campaigns exploring the creative synergies, and highlight the power and effectiveness of radio campaigns.
06
JUL
2018

#RDA18: Analog In A Digital World:

With the advent of digital platforms and social media, in particular, we all know that radio has to change as a business to accommodate these new challenges. Lance Claasen (MD: The Un-Told Media) has done research on business models for radio in the digital age. He has come up with modeling that looks to reinvent the way we look at radio.
06
JUL
2018

#RDA: In-Store, On-Air

The retail radio space has been quietly developing over the last decade with
several retail giants employing radio broadcasting as part of their in-store experience. Justine
Smit (Adsat) tells us more about the psychology of retail radio.
06
JUL
2018

#RDA18: What Your Job In Radio Will Look Like In 20 Years

Buzz words like the fourth industrial revolution, industry 4.0 and tech revolution have created a great deal of uncertainty in many industries across the world. While tech giants appear to have it all together, the African context is largely different. Given the hype, it is important to pause and evaluate the realistic application of digital to radio. This discussion with Trinisha Vanderyar (Digital Content Editor: Kaya FM) will focus on the skills needed within radio to participate in the global change. It will also look at the broader picture of content and storytelling and how this affects skills building within radio, and the opportunities available for the industry to leverage technological transformation and lead the change for Africa.
06
JUL
2018

#RDA18:Audio Pride:

Hendrik Baird (Gay Radio SA) gives an update on the development of the station after two years of going on-line.

67 episodes

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