Let's Talk Digital

Our mission is to close the gap of digital knowledge in South Africa with real conversations. We are passionate about all things and want to reach as many people as possible to spread the word. As you embark on your digital transformation journey, you need to be equipped with the right information to make the right decisions for your business as well as your clients. This podcast should enable you find the answers you have been seeking. Follow our Instagram (https://bit.ly/2LIhxez) and LinkedIn page (https://bit.ly/2Xcjc1g) for the latest updates and trending engagements.

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15
SEP

Programmatic Buying: Open Exchange or Private Marketplace with Ryan Eberlin

In this week’s podcast we have Ryan Eberlin, Media24 Programmatic Specialist, unravelling programmatic’s “black box” and how brands can leverage off more advanced buys. The way we buy and sell media has changed. Programmatic buying has graduated from being an experimental technology to becoming a must-have for both media buyers' and advertisers. Marketing is most effective when you’ve achieved the three R’s - the right message, to the right person, at the right time, but doing this at scale, and in real time, can be challenging. Programmatic buying is changing that by delivering higher levels of targeting, relevance, efficiency and impact.
01
SEP

The Social Media Conundrum with Bradley Hall

In this week’s podcast, with Bradley Hall, Digital Director at PHD JHB, we are tackling the “Social Media Conundrum” - how has social media evolved to an advanced state but is still being put on a pedestal?

We look at both the challenges and opportunities for brands to play in this space. Is YouTube a social media channel or a digital channel? There is a skills shortage both within brands and agencies suffering from “laziness syndrome”. How do brands show up to be more relevant, more agile and more brave? We are in the age of “new social media” but with old habits.
25
AUG

Reverse Engineering Agency FTE Models with Shaneel Singh & Julian Mountain

In this episode, we talk to Shaneel Singh, Managing Partner at MediaCom and Julian Mountain, Digital Director GroupM, about a hot topic, which is both contentious, and in a state of transition within the advertising industry.

The traditional FTE commercial model is no longer sustainable to guarantee the survival of agencies now and in the near future. This is due to a number of factors: COVID-19 and the reduction in media budgets, pressure to deliver on objectives, the trend towards in-housing models and a lack of skill-sets and talent to keep up with the ever-changing pressures. We delve into why agencies are being recycled, the need to evolve and define a new operating model.

Don't miss out on this head-turning conversation.
11
AUG

AI Transformation Is Not Exactly Rocket Science with Brett StClair

In this week’s podcast, we chat to Brett StClair about AI transformation in SA, talking about some of the challenges he is seeing in the market in terms of adoption rate as well as roadblocks to implementation within organisations. With new tech, comes new challenges within organisations: do brands have the right skillset and human capital to sustain this? What is the solve for this? What are you observing as an external partner? And how sustainable is this going forward. . In order for AI to work, organisations need to place it at the heart of their strategy, ensuring their enterprises harness three factors: technology, data and people. You don’t want to miss this conversation.
28
JUL

Brand Safety New Rules New Opportunities with Stevan Randjelovic

In this episode we chat with Stevan Randjelovic, Director, Brand Safety & Digital Risk Management at GroupM, about the transitioning of brand safety within 3 pillars: brand reputation, financial risk and legal risk. Brand safety is fast evolving as consumers and market shifts force brands to review their brand purpose & values and how they show up in the public. It is now a collective effort between brands and their agency partners to drive quality media. Stevan takes us through the highlights of the GroupM brand safety paper and provides a view of what brands should consider going forward.
15
JUL

How Nando's Keeps Their Fans Warm Online with Doug & Darren

In this episode we fire it up with Doug Place, Nando’s CMO & Darren Hampton, GM of Digital Marketing & eCommerce. We talk about Nando’s keeping their fans warm online and discuss some of the challenges in running a restaurant during the COVID-19 pandemic – what happened in March during Level-5 lock-down, Nando's pivot to digital, eCommerce and Nando's approach to Social Media. Don’t miss out and tune into this sizzling hot treat.
08
JUL

Brands Becoming Publishers with Emma Odendaal

In this week's episode, we have Emma Odendaal, a passionate digital marketer, content creator, strategist and team leader with 15 years experience communicating with customers using branded content, talking about brands becoming publishers, in the content marketing space.
Content marketing has depth of meaning, can change behaviours, forge passions, develop interests and drive affinities. Make sure your content is amplified through paid media. She shares some insights into the world on content marketing and tips on how brands can get this right.
01
JUL

A Paradigm Shift In Events Marketing with Neo Matsau

As the world moves towards a new normal amidst COVID-19, marketers are also shifting their focus to adapt. We are seeing the pivot to digital platforms as marketers shift their budgets from physical to virtual events. This can be daunting for some marketers to venture into unchartered territories. At the same time, it does presents a new set of opportunities for marketers to innovate and be more creative. Neo Matsau, a “polymath who believes in the power of innovation for growth", talks to us about the recent shifts in event marketing in SA, how is technology shaping and influencing these shifts and opportunities for marketers to build 360 experiences.

Neo’s contact details: neo@bamboo.johannesburg
22
JUN

Is Influencer Marketing Worth The Investment with Pieter Groenewald

In this weeks episode Pieter Groenewald, CEO of the Influencer Marketing Division at Nfinity Group, with over 18 years experience in the marketing and advertising industry, talks to us about the value of influencer marketing to brands - is it worth the investment? Pieter smashes some of the myths and negative perceptions around influencer marketing and provides brands with recommendations on how to approach influencer marketing as part of their marketing strategy. He unpacks the 3 different types of influencers - nano, micro and macro and provides us with key insights around the South African influencer market.
10
JUN

EP:20 Viva Episode 20 in 2020

Episode 20 of 2020 has been a journey, a time to look back and reflect on the last 19 episodes and everything we have learned about digital transformation along the way. It was also time to re-invent, shift and change our narrative to tell our own story. Don't miss out on listening to our mash-up taking it the next level.
03
JUN

EP19: The Next Wave Of Media Agencies with Jaco Lintvelt

Jaco Lintvelt, Managing Director of DDL, with 10 years experience in Digital talk to us about the next wave of Media Agencies and about the creation of Dentsu Data Lab in South Africa, the reasons propelling the change and the role media agencies will be playing in the future. The new narrative is built around data, content, creative and media. From an agency perspective, one has to adapt and go with clients on a journey.

Jaco on LinkedIn: https://www.linkedin.com/in/jaco-lintvelt-55162218/
DDL: https://www.linkedin.com/company/dentsu-data-labs-ssa/
28
MAY

EP18: IAB SA – The Interactive Advertising Bureau with Paula Hulley

Paula Hulley, CEO of IAB SA, with 20 years’ experience in brand building and engaging consumer experiences, shares with us the role of IAB in South Africa, it’s make-up and purpose for brands, agencies and marketers in the industry. The IAB helps drive the interactive advertising and marketing industry forward through the efforts of committees and councils in various industry segments. Tapping into the brightest minds in the industry.

She gives us a sneak peak into her world and unpacks some of the big projects that her and the team are working on for 2020 and beyond.

Get more information: https://www.iabsa.net/home/
Get involved: hello@iabsa.net

29 episodes

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