Dentsu Wisdom Dentsu Wisdom Series

Dentsu Wisdom Series

Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity. As part of Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), we are headquartered in Tokyo, Japan and our 65,000-strong employee-base of dedicated professionals work across four regions (Japan, Americas, EMEA and APAC). Dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.
Monthly English South Africa Business · Marketing Narrated by various
19 Episodes

Uniquely African solutions to African challenges - OOH Marketplace

OOH Marketplace was launched by Dentsu. This signalling a true transformation commitment by Dentsu to push 30% of all their overall out of home spend through the platform, specifically to uplift and empower small Black-owned media businesses. What was the strategic approach by platform developer, Lukhanyo Dyosopu, founder of Light-tech…
24 Feb 25 min

COMEDIAN TUMI MORAKE ON COMEDY AS AN ART-FORM IN BUSINESS, MARKETING AND ADVERTISING

Comedy has the unique ability to break down barriers, create relatability, and make a lasting impression. Yamba Mbizule, regional network director at dentsu africa, recently had an insightful conversation with Tumi Morake, a successful actress, writer, and global comedian, as part of dentsu Wisdom. This discussion revealed that humour is…
8 Jan 28 min

eKASI - Africa's largest formal, yet informal economy

eKasi (township economy) is an economy generating millions monthly. Do you understand the eKasi market, is your brand actively part of the market and how do you build your brand and really communicate with this market? Dentsu invited industry expert, Michele Thackwray, AmaKonekXin in to share some key insights, tips,…
23 Nov 2023 27 min

Marketers are in the BUSINESS OF HAPPINESS

In this episode of Dentsu Wisdom we delve into the world of entertainment agencies. We are joined by Shaaista Khan Osman and Osman Osman, Blu Blood Entertainment Agency and go behind the scenes and find out how they launched and grew the business. We gain a personal experience into this…
19 Oct 2023 32 min

MAXIMISING AI IN BUSINESS

AI in the workplace isn't just a buzzword; it's the secret sauce for maximizing business potential. Whether it's streamlining processes, personalizing customer experiences, or predicting market trends, AI is a driving force. Embrace AI as a business ally, and you'll unlock unprecedented efficiency, innovation, and growth. Join Sherman Gallie, SEO…
12 Sep 2023 30 min

Cracking the Code: Comedy's Role in Business Audience Engagement

In the world of advertising and marketing, blending comedy with business isn't just a funny idea – it's a powerful method for capturing audiences' attention. Comedy has the unique ability to break down barriers, create relatability, and make a lasting impression. Yamba Mbizule, Regional Network Director at dentsu africa, recently…
27 Aug 2023 28 min

Why Kenya rocks on X (Twitter) in Africa #KOT

#KOT has millions of daily active users. They will call out any injustice, call for accountability, and will defend the country across boarders via their keyboards, but lets find out more about what is happening in the X (Twitter) space from the dentsu Kenya team. Should brands want to connect…
27 Jul 2023 21 min

Amapiano: The Global Groove for Marketers and Brands

Zibusiso Nkomo, Strategic Account Director at iProspect, and Lebogang Kgothadi, Music & Brand Partnership Strategist, have their fingers on the pulse of Amapiano, the genre that has taken the world by storm since its emergence in South Africa in 2012. As marketers, advertisers, and creatives, we can't help but be…
14 Jul 2023 27 min

A 27-year old brand/agency relationship built on TRUST

Dentsu Create, Mozambique is part of dentsu Africa and we connect with them and find out how one of the longest brand/agency relationships in Africa really works. The trust, the innovation, the culture, and lets not forget the lows and the turbulent times - all this makes this one incredible…
19 Jun 2023 14 min

Predicting tomorrow TODAY with Zeitgeist

Ask yourself this….as a marketer, brand specialist, content creator are you able to track in real-time how your campaign and concepts are landing and sitting with your consumers? Impossible I hear you say, but you would be mistaken. Now with Zeitgeist by dentsu data you can. Zeitgeist is a proprietary…
17 May 2023 18 min

The possibilities of blockchain for advertisers, media, and marketers

One of the largest challenges for banks, financial institutions and FinTech companies is the need to stay relevant. To do so, we need to bring back the trust, give customers access to financial vehicles they never had access to before utilising this blockchain technology and look at what we can…
2 May 2023 26 min

Uniquely African solutions to African challenges – OOH Marketplace

OOH Marketplace was launched 30 days ago into the market by Dentsu. This signalling a true transformation commitment by dentsu to push 30% of all their overall Out of Home spend through the platform, specifically to uplift and empower small black owned media businesses. What was the strategic approach by…
25 Apr 2023 25 min

Designing for People, the dentsu way

Discovering the real people behind the data is what makes Dentsu's approach unique. We use a combination of our own proprietary, quantitative, qualitative, and real-time data sources to derive real insight about real people. Research tells us that one of the primary principles of brand success is the ability to…
24 Mar 2023 43 min

Dentsu invests 30% of their OOH spend into black-owned OOH media business

Dentsu Africa CEO, Dawn Rowlands recently announced a bold move to invest 30% in black-owned out of home media, signalling the company's commitment to growing the OOH media sector. The investment is specifically targeted at small and medium-sized black-owned OOH media owners. Donald Mokgale, Business Director of Dentsu SSA, elaborated…
2 Mar 2023 15 min

What does Creativity do in the world of marketing and advertising?

Dawn Rowlands, CEO, dentsu Africa connected with Preetesh Sewraj, CEO, The Loeries at the recent Advertising Week Africa, held in Gauteng 15 - 19th February. 2023. We find out what will be happening at the upcoming Loeries 2023 and how Creativity actually connects consumers and brands. If you would like…
22 Feb 2023 9 min

What are the effects of loadshedding on the media industry?

So here we sit as a country in load shedding level 6, possibly even 7, and the CEO of Eskom has resigned.! What have the effects been on the media sector and what solutions can be implemented to assist all players in this sector? Ingrid von Stein is joined by…
19 Dec 2022 15 min