#PODCAST: Production company "Blu-Blood" target Africa and the Middle East with a number of COVID-conscious concerts

By Newsbreak Executive Producer Salma Patel - The arts and entertainment industry has evolved during the lockdown (to curb the spread of covid-19) last year by taking productions and audiences online. One of the successful productions was the concert of Rahat Fateh Ali Khan, who performed from the comfort of his garden in Pakistan to a GLOBAL audience. Fans bought tickets online and were given a unique username and password that allowed the entire family to log in and enjoy the live performance. Shaahista Khan Osman, CEO of the entertainment and production company Blu-Blood Africa and Middle East, says they have had to strategise around covid-conscious concerts to help save the industry while also providing quality entertainment...