EP87: Brand South Africa - Bruised but still Beautiful - Sithembile Ntombela

On this week’s The DOC & The GURU Podcast, we chat with Sithembile Ntombela, the acting CEO of Brand South Africa, on our nation’s brand image. So listen in as we are realistic and start with the negatives of the ongoing coronavirus pandemic as well as the violent and terrible destruction of the past few weeks, as we turned on ourselves. We also look forward to the positive and building an even better and stronger, united South Africa, where in the words of President Cyril Ramaphosa, ‘we must look to put our differences aside and forge a common future, as we heal from the collective national trauma’.

As a nation, we are better, we deserve better and will do better! But don’t fool yourself, we have a lot of hard work ahead and it’s now time for action as this has been an ugly wake-up call for many in the country. So don’t miss this episode as Sithembile chats about internal and external brand focus, trust and how we compare to other nations globally.

Let’s focus and build on the positive and celebrate the good as ordinary South African came together to #rebuildsouthafrica.

And all the best to our South Africans representing Brand South Africa around the world especially our Olympians at the Tokyo 2020 Olympic and Paralympic Games and to Siya Kolisi and our Springboks on home soil in a must-win Test against the British & Irish Lions.

#brandsouthafrica #protectsouthafrica #playyourpart #rebuildsa