The Real Network The Brain and Brand Show

Social Media Persuasion: Strategies from MIT

--:--
Timothy brings you part 3 of his 3-part series from MIT’s Sloan School of Management, where he speaks to Senior Lecturer, Dr Ben Shields, about Social Media Persuasion and Influence. Dr Shields is the author of Social Media Management: Persuasion in Networked Culture. He shares advice from his book and course about building persuasion in the digital age, and what some of the common mistakes leaders and entrepreneurs make when building their social media strategy.
3 Jul 2018 English South Africa Social Sciences · Business

Other recent episodes

Designing Habits with Oran Cohen

Timothy sits down with the Founder and CEO of GWork, Oran Cohen, as they explore how to apply behavioural science and neuroscience in the simplest way possible, to design new habits that lead to exponential growth and change. They also unpack the new technology they will be sharing with leaders.
22 Feb 36 min

A Neuroscientist and Psychologist rethink Motivation

Timothy sits down with Toronto-based neuroscientist Norman Farb and psychologist Zindel Segal to rethink motivation. They share their research from their new book, ‘Better in Every Sense’, which builds the case that your breakthrough could come from another dimension beyond motivation, a dimension even beyond mindfulness, in a discipline they…
12 Feb 42 min

Going All In with Lisa Danels

Timothy sits down with Lisa Danels - author of ‘The Human Edge Advantage: Mastering the Art of Being All In’. They explore integrating and mastering the brain, heart and gut connection. Lisa has been advising executives across industries on their personal leadership goals for several decades, working with leaders at…
12 Jan 34 min

The Bonding Brain with Thais Gibson

Timothy sits down with Thais Gibson, author of The Attachment Theory Guide and co-creator of the Personal Development School, to explore how your brain’s subconscious patterns are the reason you attach and bond to certain types of people… and how you can reprogramme how and why you attach - giving…
14 Dec 2023 43 min

Your Success Superpower, Gratitude

Timothy shares the science of gratitude, and then speaks to people about their journey with gratitude. We often think superpowers come in the form of major tools and changes, but this episode demonstrates that your power can come in unexpected forms.
1 Dec 2023 12 min
All episodes