Lydia Afonso

Lydia Afonso has been in the wine industry for 13 years and works independently, assisting several producers with mainly e-commerce and exports. We chat to Lydia about the impact of Covid-19 on wine retail, exports and strategies wineries should follow to thrive during, and post-lockdown.

"Retail and on-consumption is out the window, consumers have been pulled to online sales...many farms have now realized that they need to sell their own product directly to their own clientele".

"Now is the time for producers to sharpen up customer service. You can't rely on your good reputation to get you seen on a shop shelf anymore...the ones that will be successful will be the ones with the best service - that's the new game."

Sit back, relax, pour yourself a glass...it's time for wine talks