EP36: Modern media methods, the rise of digital, data and user-centered real time. An interview with Jason vd Berg
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On this week’s episode of The DOC & The GURU, we catch up with a local media man who has gone global as Jason van der Berg connects with us from Smart-Digital in Berlin. We have a great chat about his journey from South Africa to Europe, the similarities and differences between a local and global media role, working with multinational clients like VW, Heineken and Sanofi, as well as lessons for others looking to follow in his footsteps.
We discuss modern media methods, the rise of digital, the use of data to make more informed decisions and user-centered real-time personalisation. Listen in to also hear him speak about what he calls “The Pink Dress Syndrome” – again, it’s a not-to-be-missed episode. Access the link in the comments section.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
#media #digital #podcast
We discuss modern media methods, the rise of digital, the use of data to make more informed decisions and user-centered real-time personalisation. Listen in to also hear him speak about what he calls “The Pink Dress Syndrome” – again, it’s a not-to-be-missed episode. Access the link in the comments section.
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
#media #digital #podcast
