EP39: "This idea is so crazy, it might just work!". An interview with Styli Charalambous

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When a self-confessed “fully reformed” London banker from Port Elizabeth decides to launch a print edition of a weekly newspaper during Covid19, you’d be forgiven for saying it’s a “madder than a bag of snakes” concept.
Madder than a bag of snakes indeed!

Not our words but the words of Styli Charalambous, Publisher and CEO of Daily Maverick who joins us on this week’s #TheDocAndTheGuru podcast.
Partnering on distribution with Pick n Pay through a brilliant #SmartShopperCard loyalty reward scheme, South Africa’s newest weekly print newspaper DailyMaverick_168 launches this week. And for anyone out there who still believes that “print is dead” the depth of data driven research and innovation, which informs this launch, may well serve to challenge Peter Drucker’s observation that culture eats strategy for breakfast.

Why DailyMaverick_168? Find out when #TheDocAndTheGuru podcast talks about digital natives, newspaper immigrants and the Democratic Debate. Or is that Democrapic Debate?
DailyMaverick_168. As Styli Charalambous says, “this idea is so crazy it might just work”.
We agree. And we’ve got the ink on our fingers to prove it.

This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
23 Sep 2020 English South Africa Marketing

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