EP45: Founder & Managing Director of Lerato Agency & Pat on Brands. Pat Mahlangu
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What does it take to be a successful start-up advertising agency in 2020? Find out in this week’s podcast when #TheDocAndTheGuru chat with another young South African entrepreneur. Founder & Managing Director of Lerato Agency & social media platform #PatOnBrands Thokozani ‘Pat’ Mahlangu talks about using social media to craft brands that people love.
We outline some of the key findings from his recently completed Masters thesis on the Use of Social Media Big Data by South African Retailers to support marketing decisions” and the challenges marketers face in validating the authenticity of the data they get from social media.
And as we gear up for the outcome of the American election and the seasonal retail onslaught which is Black Friday maybe this is a good time to pose the question …
Is truth always stranger than fiction?
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
We outline some of the key findings from his recently completed Masters thesis on the Use of Social Media Big Data by South African Retailers to support marketing decisions” and the challenges marketers face in validating the authenticity of the data they get from social media.
And as we gear up for the outcome of the American election and the seasonal retail onslaught which is Black Friday maybe this is a good time to pose the question …
Is truth always stranger than fiction?
This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.