RDA 2018 #storyteller
Learn, Engage, Share. RDA18. Become a #storyteller.
#RDA18: The Story of Money
Financial shows have long been part of programming line-ups offering daily updates to the world of money. A shift in approach has seen a new energy and focus on financial programming. Siki Mgabadeli (eNCA) and Gugulethu Mfuphi (Kaya FM) chat to Lerato Makate (Acting Director: Wits Radio Academy) about their…
#RDA18:Brand Building for Longevity
Claire Mawisa (TV & Radio Professional) shares her tips and insights to help radio professionals build a personal brand that will help create career longevity and relevance.
#RDA18: Lights. Camera. Mobile Phone Action
Technology has traditionally been a barrier to entry when creating content for mixed media platforms. Expensive cameras, microphones, computers and software meant that only large media groups could record, produce and broadcast well-crafted inserts and documentaries. Times have changed. Eleanor Mannion (RTÉ Ireland) shows us how to become a smartphone…
#RDA18: Producing The BBC Minute
Youth audiences consume news and information in non-traditional ways. Join Seren Jones and Olivia Lepoidevin from the BBC Minute as they share their recipe to engage with youth audiences via audio.
#RDA18:Who Are Our Real Competitors?
Nick Grubb (CEO Kagiso Media Radio) argues that it requires the combined efforts of the radio industry at a commercial, regulatory and product level to maintain and grow its attractiveness to audiences and advertisers.
#RDA18: The 123 of DAB
Multiplexes, market development, and mainstream switch-off, join this panel discussion to get a deeper understanding of all things DAB+. Lynn Mansfield (SADIBA), Jacqueline Bierhorst (Digital Radio NL), Jørn Jensen (NRK) and Darren Willsher (WorldDAB) and Pinky Kekana (Deputy-Minister of Communications) will look at successes in Europe, the Norwegian switch-off and…
#RDA18: The Arm Wrestle For Afternoons
Afternoon Drive shows in Gauteng have seen a make-over in the last year with renewed focus and attention to this day part. Ashraf Garda (SAFM) moderates this panel discussion between Greg Alridge and Lucky du Plessis (947), Thando Thabethe (5FM), Kgomotso Matsunyane and Ndumiso Ngcobo (Kaya FM) and Mo-Flava (Metro…
#RDA18: #Storytellers
The changing radio landscape is creating unique opportunities in the audio-creation space. Content is fast becoming a commercial driver and an audience builder for niched stations and podcasters. The impact of technology, legislation and mixed media are elements that affect strategic and operational decisions daily. Prof. Franz Krüger (Director: Wits…
#RDA18: Welcome
oin Prof. Tawana Kupe (Vice-Principal: The University of the Witwatersrand) and Ms. Nadia Bulbulia (Executive Director: The National Association of Broadcasters) at the opening of the 9th edition of Radio Days Africa.
#RDA18:The Target Listener/The Power Of Personality
John Simons (International Consultant: Simo Radio) revisits the core principles when identifying your target listener./In the last session of the Programming Boot Camp, John Simons (International Consultant: Simo Radio) looks at leveraging the power of personality in your line-up to deliver engaging on-air content.
#RDA18: South African Commercial Broadcasters Perspective On DAB+
Nick Grubb (CEO: Kagiso Media Radio) shares his thoughts on the value of DAB+ in the South African commercial radio landscape. Accessibility, content, cost and revenue are key areas of potential focus.
#RDA18: Update: SA DAB+ Trail
he Sentech Technical Team share some brief insight into the recent technical trial in South Africa.
#RDA18:Ten Powerful Promotions From Across The Globe
Building hype to drive audiences and engagement. See ten great examples with Niall Power (Head Of production: Beat FM, Ireland).
#RDA18:The Wireless Way
Piers Collins (DAB Director: Wireless Group) shares some operational best practices that keep the Wireless Group focussed and competitive in the UK market.
#RDA18:The Power of Sound And Imaging
The Team from Benztown Branding share samples of how they have created some powerful imaging packages. Imaging sets you apart from your competitor and they want to show you the power of sound and imaging.
#RDA18:Alive In All The Right Places
The Australian commercial radio industry has established itself as a world leader in the radio business. Joan Warner (CEO: Commercial Radio Australia) explains why she feels they have such a strong and creative industry.
#RDA18:Technology And Content Creation
How to create engaging content for multi-platforms with app-based tools. Elanor Mannion (Journalist: RTÉ) explains how to make broadcast-quality content in the palm of your hand.
#RDA18:On Being Nancy
Kathy Tu (NPR WNYC – New York) presents and produces the award- winning Nancy podcast. Not only is it quirky and queer, it uses unique angles to tell stories from different perspectives. It encapsulates the essence of niched content that has created broad appeal. She shares some insight into making…
#RDA18: DAB+ in Norway – Lessons Learnt From The FM Switch-Off:
Jørn Jensen (Senior Advisor Head Of Distribution: NRK - Norwegian Broadcasting Corporation) gives an overview of being the first country to switch off FM and move exclusively to DAB+. From legal challenges, infrastructure, planning and roll-out, the Norwegian switch-off is a blueprint for learning in the digital space.
#RDA18: DAB+ Goes Dutch:
DAB+ Goes Dutch: The Netherlands has seen a successful implementation of DAB+ with good traction from audiences and advertisers. Jacqueline Bierhorst (Project Director: Digital Radio Netherlands & Vice-President: WorldDAB) tells the Dutch story.