The Brain & Brand Show

CLIFFCENTRAL.COM  |  Podcast , ±36 min episodes every 1 week, 2 days  | 
Presented by Timothy Maurice, who is a four-time bestselling author.

The show that delves deep into the roots of human and brand behaviour. Why do we do what we do and what are the drivers of human behaviour that society is afraid to speak about? We explore how brands make consumers irrational, and how this irrational behaviour leads to bizarre social consequences. What are the best ideas and how are the boldest thinkers bridging this divide?

Ultimately, this philosophy is about creating using the best values and ideas to create influential stories and brands that shape society in a positive way. In the spirit CliffCentral was created, we will dig deep but explore with integrity, efficiency and diligence.

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The Neuroscience of Action Boards

Timothy Maurice speaks with Neuroscientist and Senior Lecturer at MIT, Dr Tara Swart, about her latest book, The Source, which explores the science of the Law of Attraction and what she terms Action Boards, commonly known as Vision Boards. Her book has been translated into more than 30 languages. Dr Swart unpacks why developing action boards can be so powerful in this moment in history.

Touch, An Essential

Timothy Maurice explores the science of touch with his friend Rafique Symonette - an entrepreneur living in the Bahamas, operating in the tourism business... who happens to also be quarantining alone. They discuss the role of touch in a lockdown, with little to no touch - and a few hacks to survive a life with reduced contact.

All the World's a Stage

Timothy Maurice interviews actress Angela Sithole and leadership consultant Raquel Brown from Hollywood, California about how to take on this new stage the world has presented us by owning whatever role you decide to play. It's all about the art of choosing and accepting a role in your personal and professional life.

More or Less

The pandemic has inspired people to rethink what they want more of, and what they need less of in their lives. Our consumer behaviour patterns had already begun to change in what has been called the 'dematerialisation of consumption'. Timothy Maurice unpacks this, and reaches out to his network to find out how people's consumption desires are shifting.

The Science of Dressing in Quarantine

Timothy Maurice explores how clothing impacts our psychology in a concept called Enclothed Cognition, and why even in quarantine, your style matters. He reached out to listeners and they shared what they’re wearing while working from home.

The Psychology of a Pornstar

Timothy Maurice stumbled on an interview with an educated, gender equality fighting pornstar named Angela White. He became fascinated by her women’s equality research, and wanted to share what he learned about the mindset of a successful pornstar!

Happiness in the Brain

Timothy Maurice hit the streets and asked over 100 people if they are happy. He also solicited voice notes from around the world about happiness. Along with the insights he gathers from people on the street, he shares the latest research about the science of happiness... with the hopes that you will challenge and evolve your definition of what it means to be happy as the world becomes increasingly complex.

The Art of Connecting Mind & Body

Timothy Maurice sits down with Martial Arts teacher Warren Ho to unpack the power of connecting your mind and body, and why gaining mastery over your body can transform how you lead and navigate in society.

Leading American Entrepreneur Series: Part 2

Timothy Maurice interviews Rob Braiman in part 2 of the American entrepreneurs series - exploring the lessons and the mindset of entrepreneurs who are leading in volatile and challenging economic conditions. Braiman is the founder of Cogent Analytics, a management consulting firm that three years in a row has made the top 10 fastest growing businesses in his category on INC’s 500 and 5000 list. He opens up about his mindset and focus in leading a business that's helping small businesses across many states in America.

Leading American Entrepreneur Series: Part 1

Timothy Maurice interviews two leading entrepreneurs in America who come from vastly different backgrounds and eras, but both built multi-million dollar businesses after overcoming extreme odds. In this first episode, you’ll meet Joe Dudley Sr., the iconic 82-year-old entrepreneur who became a household name in America for building a black haircare products business (he was even interviewed in Chris Rock’s movie, Good Hair). Dudley shares his passion and conviction, and why he refused to sell his business for millions of dollars... opting to stay focused on ensuring the business continues to stay focused on empowering others.

Behavioural Science Expert, Rory Sutherland

Timothy Maurice speaks to Rory Sutherland, the Executive Creative Director and Vice Chairman of Ogilvy Group UK, where he spearheads the Behavioural Science Division, Ogilvy Change. He’s the author of 'Alchemy, The Surprising Power of Ideas that Don’t Make Sense'. The conversation explores the magic in human behaviour, and why if we hope to move people and create better solutions to solve problems, we have to see a layer beyond standard logic to understand how to connect with people. This episode is vital listening to anyone curious about why people do what they do!

Beyond Kobe: How We Use People We Don't Know

We channel people, from celebs to celebrated social media people we’ve never met for a number of reasons - the concept of channeling others in a one-sided relationship is called Parasocial Relationships. Beyond the basketball community, people channeled Kobe Bryant for many reasons, some not so positive. Listen as Timothy Maurice shares the psychology of why many channeled Kobe, and how you should interrogate who you channel.

222 episodes

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