Anne on Influence

Influencer Marketing and Growth Hacking (Part 1)

It’s a new year and a new decade - we are back, stronger than ever and looking forward to 2020 and taking you on a wonderful journey! Our international guest on this first of two episodes is Jet-Setting, Growth Hacker, ANDREW KAMPHEY. He is the founder of https://influenceweekly.co/ ; a…

4 Feb 2020 39 min

Influencer Marketing keeps growing because IT WORKS!

This is our last episode for 2019! The year has flown by, we’ve had tremendous fun and at the same time learned a lot. Thank you to each and every one of you for downloading, listening and supporting the podcast. We’re looking forward to 2020 and taking you on the…

10 Dec 2019 1 hr 01 min

The role that Social Media Strategy & Management plays in Influencer Marketing campaigns

The use of social media to grow brands continues to soar. Without a strategy, businesses might as well be posting for the sake of posting and without understanding objectives, target market categories and what they truly want; it becomes difficult to achieve their goals. In this episode, we chat to…

19 Nov 2019 32 min

An episode about Zara, Influencer Marketing & Breaking the Internet

Zara, the iconic fashion brand recently launched its first ever online store in South Africa. No prizes for guessing - their go to strategy was INFLUENCER MARKETING! In today’s episode, we take an exclusive peek at the strategy and implementation processes by chatting to KRIYA GANGIAH; radio presenter, MC, digital…

12 Nov 2019 33 min

InsureTech start-up Granadilla leverages Tech & People to power ahead

Insurance is traditionally and infamously a massive pain-point for consumers throughout their purchase journey. In this episode we chat to IKA VAN WYK from GRANADILLA INSURANCE, whose mission is simply to unsettle the traditional insurance model by deliberately marrying disruptive tech and a refreshing customer-focused culture as a way of…

15 Oct 2019 37 min

Behavioural Linguistics in Influencer Marketing

Influencer marketing is just that... Influence. And to influence purchasing behaviour takes careful thought when it comes to communication and that's where BEHAVIOURAL LINGUISTICS come in. In this episode, we chat to LEIGH CRYMBLE from BREADCRUMBS about Behavioural Linguistics and how it is used in Influencer Marketing. You can find…

1 Oct 2019 21 min

Employee Advocacy is a No-Brainer!

In today's hyper-competitive markets, employees can be a business’ biggest naturally occurring and untapped asset. Our discussion today centres on why biomedical technology company, Biotronik is deliberately allocating resources (financial & time) to partner its employees as a means to extending the brand’s social reach. You can find out more…

17 Sep 2019 23 min

Podcasts & Podcasting in South Africa

The Nfinity group houses South Africa's #1 Influencer Marketing Group. Their pioneering spirit lives on as they set-up Echocast in 2018 to specifically explore and ride the growth trajectory in podcasting. In today’s episode we sit with two of the brightest brains in new media and go behind just picking…

3 Sep 2019 49 min

Advertising watchdog implements a new social media code

The Advertising Regulatory Board (ARB) now requires that influencers mark all sponsored social media posts. Is the board now trying to play big brother? CEO, Gail Schimmel, joins us as we unpack the code and its impact on the influencer marketing space in South Africa. A big thank you to…

19 Aug 2019 41 min

Artificial Intelligence (AI) is transforming the Influencer Marketing space

Artificial Intelligence (AI) is transforming the Influencer Marketing space Today’s foremost question is never “What is influencer marketing?” but “Where is influencer marketing heading?” Join us as Tokologo Phetla, Chairman of AI brand Christopher Africa, unpacks how Artificial Intelligence (AI) is revolutionising Influencer Marketing (IM) right here on our doorsteps!…

6 Aug 2019 25 min

Influencer Fraud - when Influence becomes a scam

Join us as we unpack the real cost of influencer fraud and hear how our gladiator in a pencil skirt educates brands on how they can detect and mitigate against its effects. A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps…

16 Jul 2019 16 min

Simz Ngema on the Value of Authenticity

Celebrity endorsements and partnerships have been a favourite tool for marketers.In recent times as consumers began to demand more authentic relationships; we have seen a shift from traditional celebrity endorsements to influencer marketing. Multi-talented Simphiwe “Simz” Ngema is one of the most recognised faces in South Africa. In today’s episode,…

4 Jul 2019 15 min

Introducing #NfluentialWednesdays

Welcome to a new feature called #NfluentialWednesdays! Lead Strategist, Anne Dolinschek, and other experts join us every last Wednesday of the month for a deep dive into Influencer Marketing Strategy. Don’t miss out on a great opportunity to find out how to get MORE from your Influencer Marketing Investment. A…

22 May 2019 19 min

Local businesses are increasingly embracing Influencer Marketing

In today's episode we chat to Tumi Mkhondo, Founder & Managing Director of Strategic Integrated Communications Agency - Envision Brand. She unpacks why brands are leaning towards Influencer Marketing and increasing spend in an era where it's become difficult to reach and resonate with targeted market categories. A big thank…

15 May 2019 14 min

Turning the Volume UP on Influencer Marketing

Radio is the original social medium and there are no bigger influencers than radio personalities. Meet Queen of the Airwaves, Lebang Kgosana, commonly known as Bang Bang Boogie. She walks us through the need for influencers to stay true to self and to use their voice for good. A big…

18 Apr 2019 27 min

Influence from a journalistic perspective

Nafisa Akabor was one of the first prominent female journalists and influencers in the South African tech space. She has been covering consumer and business tech for about 10 years, in both print & online media. She has been published on TechCentral, Sawubona Magazine, Destiny magazine, Vodacom Now, ITWeb, My…

10 Apr 2019 15 min

The Influence of Celebrity

We live in an era of finicky and perceptive consumers and so a common thread of #TRUST & #AUTHENTICITY should exist between influencer marketing and celebrity endorsement(s). Having managed actors & voice artists for over 12 years, celebrity whisperer Lisa Modisane has mastered the craft of understanding relationship management. In…

4 Apr 2019 29 min

How Influencer Marketing is Transforming Public Relations.

In today’s episode, we are joined by seasoned Public Relations Practitioner, Mary Gearing.She is co-MD at Magna-Carta Reputation Management. Listen in as she unpacks how the advent of influencers has changed the PR space we see now! A big thank you to our friends at Nfluential for making sure conversations…

15 Mar 2019 17 min

The Accidental Superstar Influencer

Kevin McLennan was one of the first big wave of influencers. He managed to build a big profile while he was still a student! He now works at a digital agency. In today’s episode, he talks us through how important it is for him to maintain his integrity in a…

6 Mar 2019 20 min

You don't have to be a big brand to have great (influencer)marketing

Influencer marketing has firmly moved out of the novelty category & into a requisite strategy for most major brands. Is there space for it in small business? Join us as Fawn Rogers, digital marketing agency owner, breaks down how she is empowering local businesses through the power of online marketing…

1 Mar 2019 12 min