Echocast Radio Anne on Influence

Anne on Influence

A fun, authentic chat about all things influencer marketing. Powered by caffeine and brought to you by Influencer Marketing Strategists, Nfluential.

#InfluencerMarketing #Podcast #nfluential
www.nfluential.co.za
Weekly English South Africa Marketing
110 Episodes
44 – 64

Influencer Marketing in the Gaming Industry

Today we chat to Gabbi Brondani Rego, co-founder and PR manager for Goliath Gaming which is a South African Multi-Gaming Organisation that houses some of SA’s best gaming and esports talent. This episode taught me so much about the inner workings of influencer marketing in gaming. You might be surprised…
17 Nov 2020 33 min

Influencer Marketing in 2020 and beyond

Today we chat to Ramiza Abdool, ex Facebook Africa ambassador, who has been in the digital performance media and marketing space for a decade. Her passion lies in helping entrepreneurs in the fashion and retail sectors with digital skills to scale their businesses. Please remember to subscribe to the podcast…
3 Nov 2020 1 hr 06 min

The importance of collaboration in the influencer marketing industry

In this episode we chat to Deshnie Govender, award winning digital marketer, about the value of collaboration in the influencer marketing space. Currently, Deshnie is the Head of Channels of Influence at Draftline ABinBev and she gives us a sneak peek behind the curtain of how influencer marketing is done…
20 Oct 2020 52 min

Employee influencing in the Telecoms Industry

Gopolang Ngale-Lekgetha, Executive Head of Marketing for Vodacom Business and a member of the Vodacom Business EXCO, joins us in conversation to explore employee influencing in the telecoms industry. “These employees are part of the business’ DNA and can positively impact the way people view us [Vodacom Business] as an…
25 Aug 2020 26 min

The Ins and Outs of Employee Influencing

Ayanda Seboni, Group Executive Brand Marketing and Communications at PPS, joins us to discuss the ins and outs of employee influencing and her personal experience with it. “When you have employees who are influencers, it’s almost like a pyramid. One person amplifies your message and helps you reach other audiences…
11 Aug 2020 37 min

The importance of word of mouth and using your employees as internal influencers

Phumeza Langa is best known as the host of #SistaHoodHour on Twitter, but is also a communications consultant, speaker and freelance writer. As an industry expert herself, she joins us in a conversation about the importance of word of mouth and choosing authentic influencers and content for your campaigns. We…
14 Jul 2020 41 min

Baby Soft influencer campaign: success or failure?

This episode is an interesting look at the #BabySoftSupremeQuilts influencer campaign a couple of weeks ago. It caused quite a lively debate on Twitter and trended, for all the wrong reasons. But, was it a success or a failure? Talya Goldberg, freelance creative director and social media strategist and Mohale…
30 Jun 2020 50 min

Influencer and digital marketing strategist & consultant: both sides of the coin

Misha Levin is a freelance digital marketing strategist & consultant, business owner and content creator from Johannesburg, South Africa. She’s a fan of coffee, photography, wildflowers, bargain-hunting and breakfast. Our conversation with Misha will add value to marketers and PR consultants who are already incorporating influencer campaigns into their plans…
15 Jun 2020 52 min

Influencer marketing and paid media: a heavenly partnership

This episode is an interesting chat and informative to any marketer, PR consultant or anyone else working in the influencer marketing industry. Matan Atias talks to us about why combining paid media and influencer content works exceptionally well. Matan is a performance driven, creative marketer that has spent the last…
3 Jun 2020 44 min

What the recent Facebook and Instagram changes mean for Influencer Marketing

This episode is important to anyone in the Influencer Marketing industry. We chat with Murray Legg about the changes Facebook is making to its own platform as well as Instagram and how that will impact on Influencer Marketing going forward. Murray is a technology entrepreneur with a focus on SaaS…
19 May 2020 23 min

James Creech on Influencer Marketing Tech

James joined us all the way from the other side of the world to record this episode. He spoke to us from his home in Los Angeles, USA. He is the co-founder and CEO of Paladin Software, an influencer marketing platform. He talks to us about his journey into the…
28 Apr 2020 40 min

Scott Guthrie on why Influencer Marketing is effective

Our international guest on this episode is Scott Guthrie a leading independent influencer marketing consultant, marketing event speaker and accomplished author. He joins us all the way from the United Kingdom and walks us through his (wealth of) industry experiences - from the time influencer marketing was used to merely…
21 Apr 2020 54 min

The State of Influencer Marketing... Jhene Nel

Jhene Nel is one of the best players in the influencer marketing game, along with her team, they continue to run greatly successful campaigns not only in South Africa but also other African countries and the US. She lets us into some insights on the industry. “I don’t think that…
7 Apr 2020 29 min

Marketing during Covid-19... Busisiwe Skhosana

The world has been turned upside down and we are living in self-isolation and quarantine. We went from living relatively normal lives, to practicing social distancing and self-isolation in a matter of a week. But, what about the brands during the time of Coronavirus? Brands cannot live in isolation, the…
31 Mar 2020 41 min

Why Influencer Marketing is a thing in B2B marketing

Influencer Marketing in the B2B space is fraught with misconceptions and lots of mistruths. Our international guest on this episode is B2B Influencer Marketing expert and leadership consultant, DAVID WING. He is the founder and owner of Wing Digital Marketing (https://twitter.com/WingDMarketing) and is here to change perceptions and unearth the…
17 Mar 2020 36 min

How can the Influencer Marketing industry benefit from constant innovation?

Join us as serial entrepreneur and innovator BRETT FIELD (https://twitter.com/BrettBField) unpacks the “innovate or die” concept in the context of influencer marketing. As Chief Innovation Officer at South Africa’s leading independent financial services provider, FEDGROUP (www.fedgroup.co.za); he works with start-up and scale-up companies and is tasked with keeping the group…
3 Mar 2020 51 min

Influencer Marketing and Growth Hacking (Part 2)

The second part of our interview with Jet-Setting, Growth Hacker, ANDREW KAMPHEY. Make sure you listen to Part 1 before going ahead and listening to this episode. Andrew is the founder of https://influenceweekly.co/ ; a popular industry newsletter and https://influencersguidetobali.com/ which helps influencers get the best out of Bali (to…
18 Feb 2020 41 min
44 – 64