The DOC and the GURU

ECHOCAST RADIO  |  Podcast , ±32 min episodes every 1 week, 1 day  | 
An in-depth insight into Marketing and Media in South Africa featuring Hosts, Dr. DOUG MATTHEUS and GORDON MULLER and proudly brought to you by NFINITY MEDIA who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
.
#Marketing #Media #Advertising #SouthAfrica #Podcast

Subscribe to this channel

You can subscribe to new audio episodes published on this channel. You can follow updates using the channel's RSS feed, or via other audio platforms you may already be using.

RSS Feed

You can use any RSS feed reader to follow updates, even your browser. We recommend using an application dedicated to listening podcasts for the best experience. iOS users can look at Overcast or Castro. Pocket Casts is also very popular and has both iOS and Android versions. Add the above link to the application to follow this podcast channel.

Apple Podcasts

This channel is available on iTunes. Follow the above link to subscribe to it in your iTunes application or the Apple Podcast application.

Player.fm

This channel is available for listening in the Pocket Casts web player, or via the iOS and Android Pocket Casts applications. Follow the above link to listen on Pocket Casts.

Spotify

This channel is available on Spotify. Follow the link above to view episodes on Spotify.

Signup to iono.fm

Sign up for a free iono.fm user account to start building your playlist of podcast channels. You'll be able to build a personalised RSS feed you can follow or listen with our web player.
23
SEP

EP39: "This idea is so crazy, it might just work!". An interview with Styli Charalambous

When a self-confessed “fully reformed” London banker from Port Elizabeth decides to launch a print edition of a weekly newspaper during Covid19, you’d be forgiven for saying it’s a “madder than a bag of snakes” concept.
Madder than a bag of snakes indeed!

Not our words but the words of Styli Charalambous, Publisher and CEO of Daily Maverick who joins us on this week’s #TheDocAndTheGuru podcast.
Partnering on distribution with Pick n Pay through a brilliant #SmartShopperCard loyalty reward scheme, South Africa’s newest weekly print newspaper DailyMaverick_168 launches this week. And for anyone out there who still believes that “print is dead” the depth of data driven research and innovation, which informs this launch, may well serve to challenge Peter Drucker’s observation that culture eats strategy for breakfast.

Why DailyMaverick_168? Find out when #TheDocAndTheGuru podcast talks about digital natives, newspaper immigrants and the Democratic Debate. Or is that Democrapic Debate?
DailyMaverick_168. As Styli Charalambous says, “this idea is so crazy it might just work”.
We agree. And we’ve got the ink on our fingers to prove it.

This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
16
SEP

EP38: He offers his expert views about events both on an off the bike. An interview with Robbie Hunter

With the Tour de France heading for an exciting finish on Sunday, we are honoured to have Robbie Hunter join us on The DOC & The GURU podcast this week. As South Africa’s first stage winner in the Tour, an event that he raced in 9 times during his illustrious 16-year professional career in Europe, he offers his expert views. In a 30 minute time trail, we chat about events both on and off the bike, team selection, tactics, old school ‘ride according to how your legs feel’ versus the modern data-rich approach to training, sports marketing, the strength of women’s cycling, greater fan engagement and a whole lot more.

We also acknowledge the fantastic achievements of Doug Ryder and NTT Pro Cycling as they continue to fly the South African flag high with their team and their fantastic Qhubeka initiative as well as all the digital innovations from NTT, the official technology partner to the Tour.

So, if you want to know why Robbie Hunter thinks and speaks about cycling in Italian, then don’t miss out on another great episode by clicking on the link below (in the comments section). And subscribe for free to not miss a single, weekly episode.

This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.

#marketing #media #podcast
09
SEP

EP37: What Remote Sandcastles and the Titanic have in common. An interview with Colin J Brown

If you would like to know what Remote Sandcastles and the Titanic have in common, then you are at the right place. Listen to this week’s episode of The DOC & The GURU Podcast, where Gordon Muller and I have a fascinating chat with Colin J Browne, author of How to build a Happy Sandpit. We talk about how corporate culture affects business performance, the role of values, how different people are leading and being led in a virtual business world, employee engagement, the trauma of downsizing, the ‘future workplace’, the good, the bad and a whole lot more…

As always, we offer you 30 minutes with a very interesting and engaging guest – all for FREE! So go ahead and download to listen and for more information on this week’s episode, please go to www.happysandpit.com

This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.

#culture #engagement #performance
02
SEP

EP36: Modern media methods, the rise of digital, data and user-centered real time. An interview with Jason vd Berg

On this week’s episode of The DOC & The GURU, we catch up with a local media man who has gone global as Jason van der Berg connects with us from Smart-Digital in Berlin. We have a great chat about his journey from South Africa to Europe, the similarities and differences between a local and global media role, working with multinational clients like VW, Heineken and Sanofi, as well as lessons for others looking to follow in his footsteps.

We discuss modern media methods, the rise of digital, the use of data to make more informed decisions and user-centered real-time personalisation. Listen in to also hear him speak about what he calls “The Pink Dress Syndrome” – again, it’s a not-to-be-missed episode. Access the link in the comments section.

This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.

#media #digital #podcast
26
AUG

EP35: An interesting view on the future of fragrance and cosmetic brands. An interview with Beverley Gardner

On the week’s The DOC & The GURU Podcast, Gordon Muller and I venture into very unfamiliar territory, whilst asking “Mirror Mirror on the Wall…. “ That’s right, we are chatting beauty and fashion marketing and have invited in an expert, Beverley Gardner, to help us. In another interesting episode as we near the end of Women’s Month, she shares her views on the future of fragrance and cosmetic brands, we chat nuisance packaging and irresponsible consumerism, different and evolving forms of beauty, her community empowerment work as well as her new brand, Beverley Claire.

The notion of exclusion and a certain body-type or universal definition of beauty has changed forever to a far more inclusive one and now, “beauty is in the eye of the beholder”. Again, don’t miss it (link in the comments below) and hear about evolving brands like Dove and their campaign, Real Beauty, the changing Pirelli calendar and a whole lot more.

This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.

#marketing #media #podcast
19
AUG

EP34: Insight into the South African Social Media Landscape Report: An interview with Mongezi Mtati

On this week’s The Doc and The Guru podcast Mongezi Mtati, Marketing Manager of Ornico takes us on an interesting journey through the 2020 South African Social Media Landscape report.

The survey based on more than 100 of South Africa’s biggest brands confirms the need to go beyond the data. As customers are evolving it is the smartest brands, with the most intelligent analysis and insightful understanding of people, that will win.

While, 79% of marketers believe #SocialMedia has the potential to help business grow, only 1 in 4 marketers agree that they are getting as much value out of social media as they can. So, what are the top platforms and how do marketers measure success?

What does this all mean for Social Media in 2020 and why does Arthur Goldstuck believe “these are hard times for Social Media”?
Listen in and subscribe free to The Doc and The Guru for the latest insights on #Marketing and #Media in South Africa.

This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
12
AUG

EP33: What the Doc&Guru have learned about marketing and advertising during lockdown? Also who would be future guests?

Can the advertising industry put together a decent softball team? You be the judge as you join us this week on The Doc & the Guru podcast. We discuss a few of the key things we’ve both learned about #marketing and #advertising during lockdown and throw forward to some of the interesting people and topics we’ll be meeting and chatting about in the weeks to come.

What role does #trust play in #branding? Which 4 countries express the greatest need for #advertisers to invest in #trusted #media sources? The Guardian in London reports on England’s return to Premiership rugby this Friday and #Arsenal wins the FA cup. Should #brands strive for reach or ROI? And most importantly, is @AdContrarian right?

Quote of the Week from @AdContrarian Bobb Hoffman – On the firing of Tom Goodwin by Publicis this past week.
“If stupid opinions were grounds for dismissal the ad-industry would have difficulty fielding a softball team”.

Find out who’ll be joining The Doc & The Guru in the coming days and weeks to talk #marketing and #advertising in the Post #Covid19 landscape.

This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
05
AUG

EP32: "The basics of advertising haven't changed - a good and creative story is always critical" - Oresti Patricios

This is one of the points from our guest on this week’s episode of The DOC & The GURU podcast, where we welcome @Oresti Patricios, CEO of @Ornico.

We have a very engaging chat about tracking, tends and monitoring of brands’ advertising-spend and media, and address the sector economic devastation caused by the virus. So, if you want an all-in episode, ranging from what was the first advert on SA television, to today’s social media trends (via the comprehensive @Ornico Social Media Report), why bards can’t spend money that they don’t have, to the state of transformation in the industry, tune in.

And lastly, a big congratulations to @Gordon Muller’s team, @Arsenal, on their FA Cup win this past weekend.

This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.

#marketing #media #podcast
29
JUL

EP31: Media Agencies Beyond the Pandemic. Is it terminal? An interview with Chris Botha

Mark Twain once wrote that “I can understand perfectly how the report of my illness got about but the report of my death was an exaggeration”.

Pundits have been writing off agencies for a decade. In 2019, before the #Covid19 meltdown Forbes Magazine wrote “Your Ad Agency Is Dead. It's Time To Stop Grieving And Move On”. But this month a Credit Suisse report (Beyond the Pandemic) describes advertising agencies as "the great survivors".

Warc reports global adspend figures down by as much as 75%. What’s the local Zeitgeist and what’s the prognosis for the local media industry?

Join us for this week’s The Doc & The Guru podcast as we chat with Chris Botha Group MD of Park Advertising about the shifts in advertising investment and evolving business models for media agencies.

Tune in and engage in the conversation as we discuss who’s winning and whose losing in media. You’ll even find out which rugby team Chris Botha supports.
22
JUL

EP30: Findings from BrandFinance 2020 Top50 Brands Report. An interview with Jeremy Sampson

In this week’s The Doc and The Guru podcast we explore some of the key findings from BrandFinance 2020 Top50 Brands Report.

Brand Finance has assessed the impact of COVID-19 based on the direct effect of the C19 outbreak on enterprise value, compared to the baseline on 1st January 2020. And the results are fascinating. With us in the virtual studio this week is one of South Africa’s most discerning brand marketers, and an iconic brand in his own right. Recipient of the Financial Mail Adfocus Lifetime Achievement Award in 2010 MD of Brand Finance SA Jeremy Sampson.

Which is Mzansi’s most valuable brand? Find out which brands in Mzansi are having a paralyzed or a positive pandemic on The Doc and The Guru Podcast.

This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
15
JUL

EP29: How to build a winning radio brand: the secrets behind it. An interview with Greg Maloka

In this week’s The Doc and The Guru podcast we chat with the archetypal Afropolitan: Kaya FM Managing Director Greg Maloka.

Greg shares the secrets behind what it takes to build a winning radio brand. And he should know because once again Kaya FM has walked away with the accolades at The Radio Awards 2020 as Commercial Radio Station of the Year. But there’s a lot more to being a winner than just delivering a big listenership. We talk about the importance of brand building and alternative revenue streams in the digital landscape. And even The Inconvenient Truth behind radio advertising investment in Mzansi.

This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
08
JUL

EP28: The hybrid and 'Holy Trinity of Marketing'. An interview with Mike Sharman

On this week's The DOC & The GURU podcast, we chat with Mike Sharman, Co-founder of Retroviral, Retroactive, Webfluential.com and MatchKit.co (yes, a company that they launched during lockdown – crazy, right?).

In a fantastic episode, he shares his thoughts on the hybrid and 'Holy Trinity of Marketing' – Digital, PR and Activations and why he and his team love working with Challenger Brands. We talk sponsor appreciation, content creation, the use of digital tools, influencer marketing and what professional athletes can do to control the narrative around their personal brand; highlighting Dakar Hero, Kirsten Landman, and Rugby Superstar, Bryan Habana. 'You're a brand first, then an athlete' – certainly a changed mindset!

Don't miss it!

This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.

40 episodes

« Back 1—12 More »