The DOC and the GURU

ECHOCAST RADIO  |  Podcast , ±32 min episodes every 1 week, 1 day  | 
An in-depth insight into Marketing and Media in South Africa featuring Hosts, Dr. DOUG MATTHEUS and GORDON MULLER and proudly brought to you by NFINITY MEDIA who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
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#Marketing #Media #Advertising #SouthAfrica #Podcast

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08
JUL

EP28: The hybrid and 'Holy Trinity of Marketing'. An interview with Mike Sharman

On this week's The DOC & The GURU podcast, we chat with Mike Sharman, Co-founder of Retroviral, Retroactive, Webfluential.com and MatchKit.co (yes, a company that they launched during lockdown – crazy, right?).

In a fantastic episode, he shares his thoughts on the hybrid and 'Holy Trinity of Marketing' – Digital, PR and Activations and why he and his team love working with Challenger Brands. We talk sponsor appreciation, content creation, the use of digital tools, influencer marketing and what professional athletes can do to control the narrative around their personal brand; highlighting Dakar Hero, Kirsten Landman, and Rugby Superstar, Bryan Habana. 'You're a brand first, then an athlete' – certainly a changed mindset!

Don't miss it!

This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
01
JUL

EP27: What is the future of "radio for the people, by the people"? An interview with Franklin Huizies

When it comes to community radio, if you don’t know your MDDA from your NCRF, then this podcast is for you. Many media decision-makers still think of community radio stations as the new kids on the block, but they have been a feature of the local media landscape since the 80s. Does “radio for the people and by the people" have a future in a digital media landscape? What progress has been made in building a sustainable and commercially viable community broadcast sector?

When it comes to audience measurement in RAMS, is community radio slightly undercooked or massively under-reported?

Join The Doc and The Guru this week as they chat with Franklin Huizies, MD of ComRadio, and consultant to the NCRF (National Community Radio Forum), about the state of community radio in Mzansi.

This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
24
JUN

EP26: The role of community media today: An interview with Zukiswa Potye CEO of MDDA

If there is one thing we have learned from the Covid19 pandemic, it is that no country can functional effectively without the facility for robust communication at a community level.

Established in 2003, the Media Development and Diversity Agency (MDDA) is a statutory agency set up to facilitate sustainable independent media development and diversity.

In this week’s podcast The Doc and The Guru chat with Zukiswa Potye CEO of the MDDA about the MDDA mandate and the plans for the future.

Please listen in and let us know what you think about the role of community media on The Doc and The Guru Podcast.

This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
17
JUN

EP25: How African Bank is using a simplified technological customer interface to create a sense of community.

This week on The Doc and The Guru Podcast we chat with Kaibe Mollo Head of Marketing at African Bank.

Rated number 1 in customer satisfaction in the 2019 SA Customer Satisfaction Index. Retail deposits up 115% YoY and Net Profits After Tax up 13%. Find out how African Bank used a simplified technological customer interface, and created a sense of community, imbued in the brand positioning “We Are You”, and brand campaign lines like “Everybody Is Somebody”, to become the quintessential comeback kid after the dark days of 2014. Seems like local can really be lekker when it comes to banking.

This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
11
JUN

EP24: Lifestyle Branding and The Role of Women in Sports Administration

In this week's episode of The DOC & The GURU podcast, we chat with Debbie Braun, owner and CEO of U.R.US on her two passions; Lifestyle Branding and The Role of Women in Sports Administration.

We delve into the concept of Lifestyle Branding, and in a very brand-conscious country like South Africa, why is it not more of a mainstream marketing concept? And then we ask the important question of why there are so few women in top leadership positions at the major South African sporting bodies - what has to happen to break through that glass ceiling? Again, it is a not-to-be-missed episode.

This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
03
JUN

EP23: The Silver Screen or the Small Screen? There can be only one. An interview with Ryan Williams.

In this week’s podcast we discuss what needs to be done to kickstart Cinema after Covid19 lockdown. Join The Doc and The Guru as we chat with Ryan Williams, CEO of Ster Kinekor, on the future of cinema in a post #Covid19 landscape. Will there be enough quality content to ensure that cinema remains the primary first-release distribution platform for movies or have recent industry developments set the stage for PVOD to totally dominate the movie market? We question whether cinema is still a medium in the traditional sense or whether it really is just an activity. Like watching live sport.

Ryan gives great first-hand insights into the prognosis of Cinema as an advertising medium and what advertisers should be looking for to trigger the inherent value in Cinema as a platform.

This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
27
MAY

EP22: An Interview with Stuart Lowe, from WhyFive, about BrandMapp

WhyFive is a consumer insights consultancy powered by BrandMapp, a unique South African data set that focusses on premium markets. Joining us today to talk us through what BrandMapp's mandate is, what makes it different and where it can be accessed and used is Stuart Lowe, Commercial Director at WhyFive. A man with 25 years experience in media and marketing which includes senior marketing management roles at SA Sports Illustrated, Touchline Media and RamsayMedia.

This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
20
MAY

EP21: Quo Vadis Advertising Research in South Africa? An interview with Charles Foster

In this week’s podcast, The Doc and The Guru chat with advertising research doyen Charles Foster (CEO Kantar Insights: Africa & Middle East) about the future of research in a post Covid-19 landscape. Is there a future for large scale F2F (Face to Face) research and CATI (Computer Assisted Telephone Interviewing), or is the drift to online panels and big data unstoppable?

We also unpack some of the key trends arising from the Kantar Covid19 Barometer and what the shift from an Era of Self to an Era of Shared Humanity means for advertisers.

This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
13
MAY

EP20: An Interview with Josephine Buys, CEO of the Publisher Research Council

The Publisher Research Council (PRC) was founded and is funded by the major publishers in South Africa to conduct audience measurement research. Heading up the PRC is Josephine Buys, a seasoned brand and business developer and marketer, who joins us via Zoom as we briefly discuss the role of the PRC before exploring the devastating effects that the COVID-19 Pandemic has had on the publishing sector.

This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
The Publisher Research Council Website
06
MAY

EP19: An Interview with Arthur Goldstuck, South Africa's GOLD standard in Digital Marketing

There is no denying that the Covid-19 Pandemic has lead to a massive digital transformation and there are very few people in South Africa who know more about the altered digital landscape than Arthur Goldstuck, CEO of World Wide Worx. In this episode we have a chat about how much things have changed in the past month and, in particular, how businesses have had to adapt their operations and management behaviour to cope in the present and post-pandemic world.

This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
28
APR

EP18: An Interview with Celeste Williams, Head of Marketing at Discovery Vitality

How has Covid-19 affected Discovery Vitality's wellness programme and how have they adapted to a situation where their members are not able to access facilities like they used to? Head of Marketing, Celeste Williams, joins Doug and Gordon via a Zoom call to explain how they have managed to change things up very successfully.

This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.
21
APR

EP17: An Interview with Pepe Marais, Co-founder & Head of Creative at Joe Public

Pepe Marais is one of the most well know characters in the South Africa Advertising and Marketing world and in this episode he opens up about the major life changes he went through and how he has adopted the title of "purpose advocate". Which then opened up the conversation... "what is the purpose of a modern ad agency?"

This podcast is proudly brought to you by Nfinity Media who are incubating innovative businesses in the media industry. For more info on Nfinity Media, visit www.nfinity.co.za.

29 episodes

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