The Curse of The Creative – A Radio Promotions Podcast.

The Curse Of The Creative is a radio promotions podcast by the creative team at, the audio and radio specialists agency, Ultimate Media.

Each week they’ll unpack a creative audio solution for your show, station or clients. Whether you're a seasoned radio professional or just starting out, this podcast is designed to help spark an idea and break the curse of mundane creative.

Join Paulo, Bongani, Justin, Nick, Refiloe and Ricci, each week, as they stumble through the creative world of radio promotions!

**The opinions expressed in this podcast are personal opinions and not necessarily the thoughts of Ultimate Media**

Weekly English Explicit South Africa Marketing · Business Paulo Dias Nick, Bongani, Refiloe,Ricci, Justin.

50 Episodes

20 – 40

Episode 29 - The Gang unmask a singer

Bongani is in the hot seat and finds out that flattery and bad singing gets him nowhere. Get in touch: Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/

3 Aug 2023 8 min

Episode 28 - The Gang go too far

Fresh meat Justin pitches his first concept - how many new-boy-spite flushes will he get? Get in touch: Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/

3 Aug 2023 6 min

Episode 27 - The Gang has a new member

Your favourite radio promotions podcast has a new member and try find out if a dating show will work on radio. Get in touch: Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/

27 Jul 2023 7 min

Episode 26 - The gang are feeders

Have everything on the menu... The creative team at Ultimate Media bid farewell to Greg and polish this one into a working promotion for fast food outlets or franchises. Get in touch: Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/

19 Jul 2023 7 min

Episode 25 - The gang talk a ball for it all

A name really can make a promotion! The creative team at Ultimate Media discuss shutting down the city and a campaign that is ideal for giveaways. Get in touch: Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/

12 Jul 2023 5 min

Episode 24 - The gang talk bad financial decisions

Some bad decisions were made in the creation this week's episode. Beyond the flushing, you'll find that the creative team at Ultimate Media craft a promotion that could work for a financial institution. Get in touch: Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/

5 Jul 2023 5 min

Episode 23 - The gang want you to bring them coffee

A little promotion to get you going in the morning! The creative team at Ultimate Media discuss a coffee run promotion that needs the listener to go above and beyond... just don't be latte. Get in touch: Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/

28 Jun 2023 4 min

Episode 22 - The gang talks artist interviews

Traffic Jams. The creative team at Ultimate Media, discuss a new way to do artist interviews and an album launch. Look out for Greg's gratuitous name drop *cough* Get in touch at greg@ultimatemedia.co.za Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/

21 Jun 2023 11 min

Episode 21 - The gang discuss BOT or NOT

A modern twist on the old classic 'True or False'. The creative team at Ultimate Media come up with a promotion that plays with AI. Look out for the "The man-made moo"... Get in touch at greg@ultimatemedia.co.za Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/

14 Jun 2023 4 min

Episode 20 - The gang talk recipes and dating

A lot of flushing to be found here! The creative team at Ultimate Media discuss recipes on radio. *Not for sensitive listeners. Get in touch at greg@ultimatemedia.co.za Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/

7 Jun 2023 8 min

Episode 19 - The gang talk dead air

"Open up your ears with silence" - What?! The creative team at Ultimate Media discuss a concept that could suit a 'gender based violence' awareness campaign. Get in touch at greg@ultimatemedia.co.za Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/

31 May 2023 7 min

Episode 18 - The gang want you to BANK it or BURN it.

A promotion that won't work in South Africa...or so they say. The creative team at Ultimate Media discuss burning prize money. The audience gets to play Roman Emperor with a thumbs up or down. Get in touch at greg@ultimatemedia.co.za Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/

24 May 2023 6 min

Episode 17 - The gang lick it... for a ticket.

It rhymes and it works. The creative team at Ultimate Media have a solution for any ticket giveaway. Get in touch at greg@ultimatemedia.co.za Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/

17 May 2023 5 min

Episode 16 - The gang solves Mother's Day

It started out beige but the Ultimate Media lads came to the rescue. Here's a Mother's Day solution that moms and brands can get behind. Get in touch at greg@ultimatemedia.co.za Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/

10 May 2023 5 min

Episode 15 - The gang talk clearance sales

What would you like to clear out of your life? The creative team at Ultimate Media have the answers in the form of a radio promotion. A concept that goes from hypnosis to rubbish rugby teams. Get in touch at greg@ultimatemedia.co.za Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/

3 May 2023 6 min

Episode 14 - The gang talk recipes

"The best idea we've had on this whole series". The creative team at Ultimate Media discuss a local promotion that works for restaurants. Our first 'ALL FLIGHT'. Get in touch at greg@ultimatemedia.co.za Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/

26 Apr 2023 4 min

Episode 13 - The gang have their first guest

Spend on radio rather than tv! The creative team at Ultimate Media invite their boss to join them for an awkward flush session. Simon Parkinson (Hot 1027) wants to do a car promotion in May. *Please note: Toyota did not sponsor this podcast - as much as we'd love that…

19 Apr 2023 11 min

Episode 12 - The gang want you to quit your day job

Imagine a radio station paying your salary for a year? The creative team at Ultimate Media mull over calling it all in. Get in touch at greg@ultimatemedia.co.za Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/

12 Apr 2023 9 min

Episode 11 - The gang talk time

Cash is not king... The creative team at Ultimate Media discuss a radio promotion with a different kind of prize. Get in touch at greg@ultimatemedia.co.za Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/

5 Apr 2023 5 min

Episode 10 - The gang do Easter with AirTags

The creative team at Ultimate Media discuss a radio Easter egg hunt with a difference... and some logistical difficulties. WARNING: Excessive flushing! Get in touch at greg@ultimatemedia.co.za Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/

24 Mar 2023 7 min