Starbucks: turning an international brand into a popular local brand

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In this edition of the Business Day Spotlight, we talk about the performance of global coffee company, Starbucks’ business in SA.

Our host Mudiwa Gavaza is joined by Adrian Maizey, CEO of Starbucks Southern Africa and founder of the Rand Group.

The discussion focuses on the Rand Group’s decision to takeover the Starbucks license in SA, the company’s strategy to grow the business, trends in the local coffee market, as well as changes brought on by Covid-19 and lockdown.

31 Mar 2021 English South Africa Business News · News

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