Sunday Times GenNext: What makes this age old platform the ‘go to’ guide for South African brands?

--:--
The 17th annual Sunday Times GenNext awards are here! The online event promises to be entertaining and informative, for both brands and markets. Lebang Kgosana speaks to GenNext Awards MC, Zanele Potelwa, about how brands can connect better with the youth in South Africa. She also chats to Eben Gewers, Head of Advertising Sales and Trade Marketing at Arena Holdings, about how the Sunday Times has managed to remain a relevant and credible source of information all these years.
25 Aug 2021 English South Africa Society & Culture · Technology

Other recent episodes

GenNext 2023: Mercedes-Benz

The Sunday Times GenNext event in partnership with Yellowwood - now in its 19th year - is the leading annual youth brand preference and consumer behaviour event. This year, Sunday Times GenNext will take over the entire month of September with 3 separate events: Interactive Showcase (7 September), Awards (20…
13 Jun 2023 21 min

GenNext 2023: McDonald's

The Sunday Times GenNext event in partnership with Yellowwood - now in its 19th year - is the leading annual youth brand preference and consumer behaviour event. This year, Sunday Times GenNext will take over the entire month of September with 3 separate events: Interactive Showcase (7 September), Awards (20…
13 Jun 2023 14 min

GenNext 2023: Arena Events

The Sunday Times GenNext event in partnership with Yellowwood - now in its 19th year - is the leading annual youth brand preference and consumer behaviour event. This year, Sunday Times GenNext will take over the entire month of September with 3 separate events: Interactive Showcase (7 September), Awards (20…
13 Jun 2023 14 min

GenNext 2023: Skye Distribution

The Sunday Times GenNext event in partnership with Yellowwood - now in its 19th year - is the leading annual youth brand preference and consumer behaviour event. This year, Sunday Times GenNext will take over the entire month of September with 3 separate events: Interactive Showcase (7 September), Awards (20…
13 Jun 2023 12 min

GenNext 2023: Standard Bank

The Sunday Times GenNext event in partnership with Yellowwood - now in its 19th year - is the leading annual youth brand preference and consumer behaviour event. This year, Sunday Times GenNext will take over the entire month of September with 3 separate events: Interactive Showcase (7 September), Awards (20…
13 Jun 2023 16 min