Approach black Friday with some pragmatism
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The head of growth at leading South African Buy-Now Pay-Later (BNPL) fintech company, Payflex, Jarred Deacon, advises consumers to approach Black Friday with some pragmatism. Deacon suggests that you should “load your baskets before black Friday, keep them on in terms of your essentials and necessities. Once you have those in your baskets, you can take advantage of the price drops but only if they are within your budget. Try not to overextend yourself”. Deacon expands on what Payflex’s research has revealed about Black Friday consumer spending in his conversation with the OFM Business Hour team. Listen below.
