Digital marketing strategies 'a game-changer' for business - Two Tone Global COO

Natalie Murison, the Chief Operating Officer (COO) at Two Tone Global tells the OFM Business Hour that businesses cannot be structuring any kind of media campaign without having active presence on social media. Whilst this is something that has been in the public domain for sometime, she explains that the sentiment intensified on the back of Covid-19 with many companies pivoting their marketing spend exclusively towards digital strategies. Murison says for their business in particular, digital marketing now makes up about 60% of Two Tone Global's revenue. This as the 21-year-old marketing agency has been selected as SABC's creative agency of choice in marketing the 2022 FIFA World Cup taking place in Qatar towards the end of the year.