Tiktok - the new frontier for business marketing

Changes in online advertising driven by the growth of TikTok is the focus in this edition of the Business Day Spotlight. Our host Mudiwa Gavaza is joined by Scott Thwaites, head of Africa and Turkey at TikTok For Business. 
Chinese founded TikTok is one of the fastest growing social media and video entertainment platforms in the world, with over 1-billion active users.
TikTok For Business is the group’s unit focused on bringing advertisers on to the platform. 
This discussion focuses on some of the insights that TikTok For Business has found around changes in advertising brought on by the platform.