Proudly South African campaign focuses on children’s dreams

Proudly South African has launched a campaign to raise awareness of the importance of buying locally produced items and using local services, focusing on the potential of the country’s children. Chief marketing officer, Happy MaKhumalo Ngidi, said this new campaign, titled Second Half, was created to remind South Africans of the importance of buying and supporting local products and services because it helps to create jobs. The campaign ad features children imagining their future dreams and plans.