#BizTrends2024: Dali Tembo - Culture as Commodity: How Culture Shape Brands and How it Became our Biggest Export

Loading player...
This exclusive #BizTrends2023 interview is with the CEO and co-founder of The Culture Foundry Company, Dali Tembo.

Tembo chats to Bizcommunity Marketing & Media editor, Danette Breitenbach on the shifting African narrative, the role of culture and how culture is proving to be a powerful tool for brands to connect with these audiences on a deeper level.
15 Jan 2024 English South Africa Business News · Marketing

Other recent episodes

#Effies2025 | Halo and Pineapple: 100% sustained results

Halo founder and managing partner Dean Oelschig on why brand-building works… One of only four Gold Effies awarded last month at the ACA Effie Awards, the Volkswagen Night School: Rewriting the Rules of the Road campaign from Ogilvy is an example of how traditional marketing has changed, and a campaign…
27 Nov 4 min

#Effies2025 | Ogilvy and VW: Creating campaigns for societal change

Ogilvy’s lead strategist Zoe Willems, on how advertising can affect real change… One of only four Gold Effies awarded last month at the ACA Effie Awards, the Volkswagen Night School: Rewriting the Rules of the Road campaign from Ogilvy is an example of how traditional marketing has changed, and a…
27 Nov 6 min

#Effies2025 | Sanlam's F-show breaks through the finance category

In an exclusive interview with Bizcommunity, Sanlam’s CMO, Mariska Oosthuizen and Accenture Song's strategist, Chlsanga Mubange, talk about the gold-winning F-Show... Winning a Gold Effie Award at the ACA Effie Awards held last month, Sanlam’s The F-Show with agency Accenture Song is a campaign that captured reach and impact through…
26 Nov 5 min

#Effies2025 | TBWA's City Lodge's SOS Grand Effie campaign

In an exclusive interview with Bizcommunity, Steph van Niekerk, TBWA/Hunt Lascaris’ ECD, talks about winning the Grand Effie with City Lodge’s SOS - save our Stay, campaign… Last month, the Effie Awards South Africa announced the winners for this year. The Grand Effie winner was TBWA\ Hunt Lascaris’ for its…
26 Nov 5 min