This site requires JavaScript to be enabled. Please enable JavaScript in your browser settings, or upgrade to a modern browser.

Exploring ISV Sales Strategies on Azure Marketplace: A Comprehensive Guide

Loading player...

The Azure Marketplace is a hub for Microsoft’s cloud ecosystem, where businesses can find, try, and purchase solutions that complement their use of Microsoft Azure. This podcast explores the various go-to-market (GTM) strategies available to ISVs on Azure Marketplace, highlighting their benefits and providing examples to illustrate their effectiveness.

7 Jun 2024 4AM English South Africa Technology · Business

Other recent episodes

Digital Transformation Alone Won’t Stop the Next Fraud Headline

Digital transformation alone cannot prevent modern fraud. This blog explores why organisations need a trusted identity layer that maintains trust, accountability, and verified authority across every digital interaction, helping reduce fraud risks while enabling secure digital growth.

22 Jul 7AM 2 min

Why Backup Is No Longer Enough: The Future of Digital Resilience in Africa

Vertical specialisation helps Azure partners move beyond competing on price by developing deep industry expertise, creating stronger customer trust, higher margins, faster sales cycles, and long-term competitive advantage.

22 Jul 7AM 2 min

Building Your Azure Practice A-Z: Phase 10 - Vertical Specialisation: From "We Do Azure" to "We Do Azure for Manufacturi

Learn why Azure partners achieve greater success by specialising in a specific industry instead of offering generic cloud services. This blog explores how vertical specialisation helps improve win rates, increase margins, shorten sales cycles, and position partners as trusted industry experts

22 Jul 6AM 2 min

Scale Your AI Rollout: New 15% Off 3-Year Microsoft 365 Copilot Promotion

Scale your AI adoption with Microsoft’s new 15% discount on 3-year Microsoft 365 Copilot licenses for organisations purchasing 300+ seats. This blog explores how the promotion helps businesses move beyond pilot programs to enterprise-wide AI deployment, while enabling better planning, governance, user adoption, and long-term business value.

16 Jul 10AM 2 min

Streamlining Warehouse Operations with AutoSimply Barcode for Sage 300

AutoSimply Barcode for Sage 300 helps businesses automate warehouse operations, improve inventory accuracy, and streamline stock management through real-time barcode scanning and seamless Sage 300 integration.

14 Jul 4AM 3 min

All episodes