Exposure Marketing Africa Event Connect

Secrets To Organising Southern Africa's Largest Trade Show - with Charlene Hefer

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Join us on the Africa Event Connect Podcast as we explore the art of organising and growing Electra Mining, Southern Africa’s largest trade show.

Charlene Hefer, Portfolio Director at Specialised Exhibitions, shares insights into planning and executing a world-class event that drives trade in the industrial, manufacturing, and mining sectors.

From scaling the show to engaging stakeholders and adapting to industry trends, Charlene reveals strategies for success and transferable lessons for the exhibition industry. Whether you’re an event professional or curious about large-scale exhibitions, this episode offers invaluable insights into creating impactful trade events.

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18 Feb 2025 English South Africa Business · Management

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