When attitudes shift, behaviour follows naturally—like water flowing downhill. For example, someone who genuinely values health won’t just diet for a week; their lifestyle transforms. Attitude is the root, behaviour the fruit. Today we look at how transformed thinking leads to sustainable behavioural change.
Sometimes people change what they do without changing what they believe. Think of workplace rules: an employee may act polite to a boss they dislike. Behaviour change can be strategic, short-term, even fake. But is that sustainable? Today, we explore whether behaviour change without attitude change is a mask or…
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