How AI and Human Insight Are Transforming Event Matchmaking

Loading player...
How do you turn chance encounters into meaningful business opportunities? In this episode of Africa Event Connect, Projeni Pather sits down with Bianca Hindmarch and Tracey Lodrich, co-founders of B&T Matchmaking, to unpack how they’re transforming event networking into a science of purpose and precision.

They explore how AI and human insight work together to design smarter, more intentional connections, ones that go beyond foot traffic and deliver true ROI. From understanding attendee behaviour to curating impact-driven meetings, this is a must-listen for anyone rethinking the future of event engagement.
28 Nov English South Africa Business · Management

Other recent episodes

What makes event entertainment truly unforgettable?

From London’s theatre stages to South Africa’s grandest events, Brooke Greenhill, Managing Director of Elegant Experience, has mastered the craft of turning entertainment into emotion. In this episode, we examine how storytelling, performance, and production converge to create impact, not just spectacle. Brooke shares her journey from theatre to entrepreneurship,…
21 Nov 46 min

The Evolving Role of Speaker Agencies in Shaping the Narratives of Modern Events

In this episode of Africa Event Connect, host Projeni Pather chats with Melisa Tsotetsi, Customer Manager at Unique Speakers Bureau, on the evolving role of speaker agencies in Africa’s event landscape. Melisa highlights how agencies go beyond booking talent - they shape narratives, align keynote content with brand strategy, and…
14 Nov 38 min

The Business of Events: Partnerships, Sponsorships, Brand Alignment & Media

What does it take to build sports and entertainment platforms in Africa that truly last? In this episode of Africa Event Connect, Projeni Pather sits down with Lyndon Barends, CEO of Arena Holdings, to unpack the business of sustainability in events, the power of brand alignment, and why purpose-driven experiences…
6 Nov 50 min

When women support women, industries transform.

Tamsin Gallick, co-founder of Events by Her and Director of One Forty Four Collective, joins host Projeni Pather to unpack her journey of building inclusive spaces for women in the events industry, from identifying the gaps that inspired Events by Her, to lessons learned in balancing creativity, business, and social…
31 Oct 41 min

Marketing Trends 2025: Lessons from the Nedbank IMC

In this episode of Africa Event Connect, Projeni Pather sits down with Dale Hefer, CEO of the Nedbank IMC Conference, to unpack the secrets behind South Africa’s most influential marketing event. Dale shares a sneak peek into the trends and themes shaping marketing in 2025, along with the real-world lessons…
17 Sep 46 min