Beyond the Price Tag: How Event and Marketing Procurement Can Drive Real Value
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In this episode of Africa Event Connect, host Projeni Pather sits down with Brett Cohen, Managing Director of Promo One, to explore how event and marketing procurement can move beyond cost-cutting to create real value.
With over 25 years of industry experience, Brett unpacks the shift from commodity buying to strategic procurement, the true cost behind pricing, and why promotional products should support brand storytelling rather than just visibility. The conversation also dives into value-added services, supplier partnerships, and lessons learned from decades in the industry. A must-watch for event professionals, marketers, and procurement leaders.
With over 25 years of industry experience, Brett unpacks the shift from commodity buying to strategic procurement, the true cost behind pricing, and why promotional products should support brand storytelling rather than just visibility. The conversation also dives into value-added services, supplier partnerships, and lessons learned from decades in the industry. A must-watch for event professionals, marketers, and procurement leaders.
