Cars.co.za Appoints Nicole Capper Austin as CMO as SA’s Automotive Retail Market Undergoes Major Changes

Cars.co.za has announced the appointment of Nicole Capper Austin as its new Chief Marketing Officer, at a time when South Africa’s automotive retail market is undergoing major structural change. New research from the Cars.co.za Industry Report shows shifting buyer behaviour, growing pressure on affordability, rising Chinese brands, and the emergence of distinct automotive “subcultures”.

Nicole joins Cars.co.za from influencer marketing platform Humanz and brings a strong data-driven approach, along with a lifelong connection to car culture. She joins us now to unpack what these changes mean for consumers, dealers, and the future of the local car market.