Old Mutual Group Old Mutual On The Money

Kwesta and Sibu Mabena Discuss Finances & the Relationship between Artists and Managers

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South African rapper and songwriter Kwesta, and his manager, Sibu Mabena, chatted with Head of Financial Education John Manyike about their relationship as artist and manager. Catch this candid discussion about the music and money, learning curves coupled with industry wins and lessons.

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Chapters
  • 00:03 Introduction to our guest speakers, Kwesta and Sibu Mabena
  • 00:55 How Kwesta discovered his voice while growing up
  • 02:31 Sibu speaks about her experiences as a child in Germany
  • 04:41 The importance of the relationship between a manager and artist
  • 07:22 How involved is the role of a manager when it comes to the business of artists?
  • 09:01 Kwesta talks about the competitiveness of the creative industry
  • 10:29 When does competition start to become unhealthy?
  • 12:34 How Sibu manages the financial lives of artists to help them focus on their businesses
  • 14:47 Kwesta explains the importance of the role a manager plays in helping to manage his financial life
  • 20:26 How important is it for an artist to manage their personal brand, their reputation, for them to run a sustainable business?
  • 24:29 Kwesta talks about his worst financial decisions and what he learnt from them
  • 27:42 Sibu talks about the worst mistakes that artists make when it comes to handling money
  • 30:03 Managing artists’ mental health
  • 32:24 Financial stress and the impact on mental health
  • 36:09 How is Kwesta ensuring that he leaves a legacy for his family when he is gone?
  • 41:19 Artists and financial advice from advisers
  • 43:45 Kwesta gives one final word on handling money as an artist, based on what he has learnt
21 Sep 2022 English South Africa Education

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