From Domestic Worker to Rusk Boss: Yaya’s Rusks Take on the Iconic OUMA Rusks

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From kneading dough during nap time to building a brand that’s shaking the shelves 🔥

This week on the podcast, we sit down with Nelia “Yaya” Ngulube — the domestic worker turned founder of Yaya’s Rusks — whose muesli rusks are quickly becoming a household favourite and boldly stepping into the space dominated by icons like OUMA Rusks.

From a recipe gifted in Craighall Park to 10,000 Instagram followers in just weeks, Yaya shares her journey of faith, hustle, and resilience — all while still proudly working as a nanny.

This is more than a baking story. It’s a reminder that your side hustle could be your breakthrough. 🍞✨
4 Mar English South Africa Society & Culture

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