Russel Wasserfall Media Echoes & Influence

#4  02-04. Editorial vs Commercial

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In this episode of Echoes & Influence, Jo and Franki unpack the growing tension between editorial integrity and commercial survival in modern media. From advertorials and sponsored content to boosted posts and paid partnerships, they explore how the once-sacred divide between journalism and advertising has blurred and what that means for PR professionals navigating today’s landscape. It’s a candid, insider conversation about ROI, credibility, media sustainability and why communicators may need to rethink their relationship with paid media altogether.
Season 2 / Episode 4 21 May English South Africa Business · Education

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