Exposure Marketing Africa Event Connect

The Commercial Case for AI: What Africa's Events Industry Is Leaving on the Table

Loading player...
In this episode, we sit down with Neil Nagooroo - a strategist and digital transformation leader with over two decades in South Africa's exhibitions, events, and MICE sectors - to talk about what AI is actually worth to an events business. Neil unpacks why so much revenue is still left uncaptured, what data-driven sponsorship and pricing really look like, and how organisers can rethink the value they offer exhibitors and attendees. He also tackles Africa's specific infrastructure challenges, the most common commercial mistakes he sees, and the one concrete move any organiser can make in the next 90 days. This is a sharp, practical conversation for anyone serious about the commercial future of events.
17 Jul English South Africa Business · Management

Other recent episodes

Why Most African Events Fail Before They Begin

What if your event was already failing before the venue was booked? In this episode, Projeni Pather speaks with Mulemwa Moongwa, Meeting Architect and former Central Bank of Zambia planner about designing events for outcomes, not attendance, and why the brief is where most African events are won or lost.
29 May 53 min

The Psychology of Event Design & The Future of Experiences in Africa

What separates an event people attend from one they never forget? In this episode, Projeni Pather speaks with Tamlynne Wilton-Gurney, CEO of IDNA Africa about the psychology of event design, emotional storytelling, and why Africa is uniquely positioned to lead the future of experiential events.
13 May 52 min

AI, Technology & The Future of Exhibitions

Exhibitions are evolving as AI and technology reshape how value is created and experienced. In this conversation, Projeni Pather and Errol Bryce explore innovation, leadership, and the practical application of technology in the events industry, focusing on what is truly driving progress and what requires more intentional adoption moving forward.
1 May 46 min

The Economic Impact of Business Events in Johannesburg

Johannesburg is more than an economic hub, it is a driver of connection, opportunity, and growth across the continent. In this episode of Africa Event Connect, Rendani Khorombi of the Johannesburg Tourism Company shares how business events shape cities, influence industries, and contribute to long-term economic impact. From global positioning…
17 Apr 50 min
All episodes