United in Texture: Cracking the Code of African Creativity
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Recorded live at Loeries Creative Week, this conversation pushes back against the myth of a singular "African creative style" and dives into the rich, multi-layered textures that make our work distinctive on the world stage.
Host Kabelo Moshapalo (Chair of the Creative Circle & CCO, Ogilvy Johannesburg) is joined by industry giants Lanre Adisa (Founder & Group CEO/CCO, The Ark Group / President of the AAAN, Nigeria) and Max Ngari (CCO, Dentsu Creative East Africa, Kenya).
Across East, West, and Southern Africa, they explore the real craft behind cracking big ideas from simple briefs, why creatives must "fall in love with the problem," and how to navigate shared hurdles like talent drain and AI. A masterclass in uncovering overlooked cultural truths and proving that African creativity is wildly regional, globally lethal, and always unified in texture.
Host Kabelo Moshapalo (Chair of the Creative Circle & CCO, Ogilvy Johannesburg) is joined by industry giants Lanre Adisa (Founder & Group CEO/CCO, The Ark Group / President of the AAAN, Nigeria) and Max Ngari (CCO, Dentsu Creative East Africa, Kenya).
Across East, West, and Southern Africa, they explore the real craft behind cracking big ideas from simple briefs, why creatives must "fall in love with the problem," and how to navigate shared hurdles like talent drain and AI. A masterclass in uncovering overlooked cultural truths and proving that African creativity is wildly regional, globally lethal, and always unified in texture.
