For years, the terms "business model" and "marketing strategy" were cut-and-dried subjects. Both company and customer knew what to expect, and the process from touchpoint to sale could drag on for ages. In this linear approach to marketing, companies expected a lengthy time to reach a sale, all but leaving their business to chance, in the hands of a customer who may or may not have all the information they need to make a purchase. Learn how digital marketing has evolved over time and the new ways of marketing for your business.
Teboho Mafodi looks at the creative industry with a focus on markets. He's joined by Karabo Songo, Group Founder and CEO of Olive Communications, as well as Yandisa Sokhanyile from Xanopia Women's Group to enlighten us on the creative solution their partnership with Commonwealth Businesswomen's Network has brought to Africa.
Teboho Mafodi puts the focus on financial management for this edition of 360 Biz. He brings many viewpoints to the table on “all things business”. Incorporating all stakeholders, from established business, to government, SMMEs, entrepreneurs, professionals and legislators. Together these sectors provide practical solutions for real challenges facing African businesses.
Broad Based Black Economic Empowerment (BBBEE) is a form of Economic Empowerment that aims to redress the impact of systemic racism on economic opportunities. Recently the BBBEE codes were revised for a number of reasons. Joining Teboho Mafodi to delve deeper into these reasons and look into the implications of…
Ellis and Arnie are joined by Dylan James, director of Entrepreneur Expo to discuss the state of entrepreneurship. They also discuss the apparent paralysis in the government and in the private sector including recent chaotic scenes from parliament and the board room brawl at PPC (A major cement company).