Our Drunken Youth
With December in full swing and the alarming stats relating to teenage drinking, UCD meets South African Breweries and sparks an exciting conversation around underage drinking. The team chats with SAB representatives to shed light on the aim behind their 18+ #BeTheMentor programme. They share information on how to be a part of it and the impact it's had so far. The team also has a chat with the creative team behind the Vuka short film aimed at creating awareness about underage drinking as an extension of the SAB 18+ programme... and sparks fly when corporate meets Candice.