Sports & Social Media: Emeka Enyadike & Mario Leo Part 1

In the first of a four episode series, Emeka Enyadika speaks to RESULT Sport CEO Mario Leo about sports and social media. In this episode they discuss...

+ understanding social media
+ "have social media but keep your website"
+ Man Utd & Facebook: why it took sports brands so long to jump onto social media train?
+ "Sports needed social media & social media needed sports"
+ Decoding the back-end of social media platforms: born out of necessity
+ Bundesliga's "Multiplication effect"