The importance of word of mouth and using your employees as internal influencers

Phumeza Langa is best known as the host of #SistaHoodHour on Twitter, but is also a communications consultant, speaker and freelance writer.

As an industry expert herself, she joins us in a conversation about the importance of word of mouth and choosing authentic influencers and content for your campaigns. We also discuss the value of becoming an industry expert aka industry influencer to not only raise your own profile but also as an employer incorporating your employees into your marketing plans as industry experts as your internal influencers.

You can connect with her on Twitter here:

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