The state of brand communication during crisis times in SA.

In this edition of the Business Day Spotlight, we’re looking at the state of brand communication during crisis times in SA.

Our host Mudiwa Gavaza is joined by Preetesh Sewraj, CEO of the Loeries.

Sewraj discusses the history of the Loeries, shifts in brand communication for both businesses and consumers, the role of technology for engaging with stakeholders, advertising campaigns that piqued his interest over the last year, whether companies can still afford to not invest in strategic communications services and his outlook for the industry in the coming year.