Echocast Radio Anne on Influence

Anne on Influence

A fun, authentic chat about all things influencer marketing. Powered by caffeine and brought to you by Influencer Marketing Strategists, Nfluential.

#InfluencerMarketing #Podcast #nfluential
www.nfluential.co.za
Weekly English South Africa Marketing
110 Episodes
40 – 60

Season2: EP3: Digital transformation and influencer marketing - Mike Stopforth

In this episode we’re in conversation with Mike Stopforth, well-known entrepreneur, a start-up investor, an author, global speaker, and a disruption and innovation advisor on a number of corporate boards. Grab a cup of coffee and listen as we discuss: • Digital transformation and what it actually is and how…
2 Mar 2021 54 min

Season2: EP2: Demystifying influencer marketing rules and regulations

In this episode we’re in conversation with Rupa Shah, Founder and Director of Hashtag Ad Consulting in the UK. Grab a cup of coffee and listen as we discuss: • Why disclosure in influencer posts is important for brands and influencers. • Do consumers understand the labels influencers use to…
16 Feb 2021 31 min

Season2: EP1: TikTok: influencer marketing's next big thing?

In this episode we’re in conversation with Greg Bailie, Head of TikTok Brand x Partnership division at Webfluential, and Mike Sharman, Founder of Retroviral and a host of other companies. Grab a cup of coffee and listen as we discuss: • Why TikTok is popular and why it became even…
3 Feb 2021 33 min

The value and power of connecting with your customers in an authentic way

In this episode we chat to Hazel Chimhandamba, Executive Head: Marketing at Cell C about the value and power of connecting with customers in an authentic and empathetic way during a pandemic. Hazel is a seasoned marketing executive leader with over 16 years of brand marketing experience in SA and…
1 Dec 2020 29 min

Influencer Marketing in the Gaming Industry

Today we chat to Gabbi Brondani Rego, co-founder and PR manager for Goliath Gaming which is a South African Multi-Gaming Organisation that houses some of SA’s best gaming and esports talent. This episode taught me so much about the inner workings of influencer marketing in gaming. You might be surprised…
17 Nov 2020 33 min

Influencer Marketing in 2020 and beyond

Today we chat to Ramiza Abdool, ex Facebook Africa ambassador, who has been in the digital performance media and marketing space for a decade. Her passion lies in helping entrepreneurs in the fashion and retail sectors with digital skills to scale their businesses. Please remember to subscribe to the podcast…
3 Nov 2020 1 hr 06 min

The importance of collaboration in the influencer marketing industry

In this episode we chat to Deshnie Govender, award winning digital marketer, about the value of collaboration in the influencer marketing space. Currently, Deshnie is the Head of Channels of Influence at Draftline ABinBev and she gives us a sneak peek behind the curtain of how influencer marketing is done…
20 Oct 2020 52 min

Employee influencing in the Telecoms Industry

Gopolang Ngale-Lekgetha, Executive Head of Marketing for Vodacom Business and a member of the Vodacom Business EXCO, joins us in conversation to explore employee influencing in the telecoms industry. “These employees are part of the business’ DNA and can positively impact the way people view us [Vodacom Business] as an…
25 Aug 2020 26 min

The Ins and Outs of Employee Influencing

Ayanda Seboni, Group Executive Brand Marketing and Communications at PPS, joins us to discuss the ins and outs of employee influencing and her personal experience with it. “When you have employees who are influencers, it’s almost like a pyramid. One person amplifies your message and helps you reach other audiences…
11 Aug 2020 37 min

The importance of word of mouth and using your employees as internal influencers

Phumeza Langa is best known as the host of #SistaHoodHour on Twitter, but is also a communications consultant, speaker and freelance writer. As an industry expert herself, she joins us in a conversation about the importance of word of mouth and choosing authentic influencers and content for your campaigns. We…
14 Jul 2020 41 min

Baby Soft influencer campaign: success or failure?

This episode is an interesting look at the #BabySoftSupremeQuilts influencer campaign a couple of weeks ago. It caused quite a lively debate on Twitter and trended, for all the wrong reasons. But, was it a success or a failure? Talya Goldberg, freelance creative director and social media strategist and Mohale…
30 Jun 2020 50 min

Influencer and digital marketing strategist & consultant: both sides of the coin

Misha Levin is a freelance digital marketing strategist & consultant, business owner and content creator from Johannesburg, South Africa. She’s a fan of coffee, photography, wildflowers, bargain-hunting and breakfast. Our conversation with Misha will add value to marketers and PR consultants who are already incorporating influencer campaigns into their plans…
15 Jun 2020 52 min

Influencer marketing and paid media: a heavenly partnership

This episode is an interesting chat and informative to any marketer, PR consultant or anyone else working in the influencer marketing industry. Matan Atias talks to us about why combining paid media and influencer content works exceptionally well. Matan is a performance driven, creative marketer that has spent the last…
3 Jun 2020 44 min

What the recent Facebook and Instagram changes mean for Influencer Marketing

This episode is important to anyone in the Influencer Marketing industry. We chat with Murray Legg about the changes Facebook is making to its own platform as well as Instagram and how that will impact on Influencer Marketing going forward. Murray is a technology entrepreneur with a focus on SaaS…
19 May 2020 23 min

James Creech on Influencer Marketing Tech

James joined us all the way from the other side of the world to record this episode. He spoke to us from his home in Los Angeles, USA. He is the co-founder and CEO of Paladin Software, an influencer marketing platform. He talks to us about his journey into the…
28 Apr 2020 40 min

Scott Guthrie on why Influencer Marketing is effective

Our international guest on this episode is Scott Guthrie a leading independent influencer marketing consultant, marketing event speaker and accomplished author. He joins us all the way from the United Kingdom and walks us through his (wealth of) industry experiences - from the time influencer marketing was used to merely…
21 Apr 2020 54 min

The State of Influencer Marketing... Jhene Nel

Jhene Nel is one of the best players in the influencer marketing game, along with her team, they continue to run greatly successful campaigns not only in South Africa but also other African countries and the US. She lets us into some insights on the industry. “I don’t think that…
7 Apr 2020 29 min
40 – 60