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What Goes Into Rebranding A Company?

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South African motorists will soon say goodbye to Caltex and hello to Astron Energy. In what’s been described as one of the local fuel industry’s largest ever logistical undertakings, the 850 plus Caltex-branded service stations in South Africa and Botswana are set to be rebranded as Astron Energy outlets.
5 Aug 2021 12PM English South Africa Business News · Investing

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