Ekasieconomics: Phumzile Mthembu founder of Ingcweti (Pty) Ltd. – A manufacturer of baby skincare products

Ingcweti pty ltd (Trading as PureB baby care ) we at Ingcweti pty ltd trading as PureB baby care we manufacture baby skin care ointments for infants, babies and toddlers suffering from In 2018 I gave birth to a handsome baby boy. Luyanda was the cutest thing ever and sadly, at 3 months, he was diagnosed with a skin irritation called eczema. I tried every product that can you can think of to help my baby but nothing worked. I searched for remedies, cures and even sought advice from other mothers, but my efforts were unfruitful. You can imagine the frustration and helplessness I felt looking at my bundle of joy in pain, not knowing how to help him.

• Ringworm
• Cradle cap
• Eczema.
• Nappy rash
• Sores
• Heat rash
• Burn
With my little boy healed from using my product and having noticed that a lot of mothers have babies that suffer from some form of skin irritation. Looking at research I did it is clear that no child may be able to grow without ever suffering from skin irritations as some are genetic like eczema and others resulting from merely playing with other babies as with ringworms.
• Total skin-repairing powerhouse
• Gentle enough for everyday use
• Fragrance-free • Naturally anti-bacterial
• Anti-fungal
• Provides immediate relief
Many products have been introduced to address skin irritation, each product addressing either of the problems, however, PureB baby care addresses all these problems in one product thus ensuring baby’s safety at affordable price.

With 45-65 babies born per day only in Tembisa hospital and 25% of them are guaranteed to develop skin irritations that like 15 to 17 babies that guaranteed to develop skin irritation. From humble beginnings, today our product is well packaged and beautifully branded. We have recently obtained clinical testing results for sensitive skin and we did our dermatology test and got our approvals.