When it comes to loyalty programmes, township consumers bank on PnP’s Smart Shopper card.
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Retailer Pick n Pay’s loyalty rewards programme, the Smart Shopper, was found to be the most popular among residents living in South Africa’s townships, a new report has found.
According to the report, which culminated from a survey conducted by marketing firm Rogerwilco, 44% of the township consumers it polled said they preferred the Pick n Pay Smart Shopper over loyalty programmes of other retailers. On the whole, consumers in the township also viewed Pick n Pay as the cheapest retailer in the private label segment.
According to the report, which culminated from a survey conducted by marketing firm Rogerwilco, 44% of the township consumers it polled said they preferred the Pick n Pay Smart Shopper over loyalty programmes of other retailers. On the whole, consumers in the township also viewed Pick n Pay as the cheapest retailer in the private label segment.
