The State of the Digital Sports Fan with Jean Willers
Being a sports fan isn't what it used to be. The impact of the smartphone has allowed fans a world of fan opportunities in the digital realm which Ben unpacks with MD of Nielsen Sports Africa Jean Willers. The two discuss the international trends driving the future of digital fan activity. How the South African market is trying to keep pace with this, and what the future looks like for teams, brands and players as the needs of digital fandom continues to evolve.