The Big Small Business Show - Pricing your FMCG product

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You’ve built you brand and now you need to focus on your pricing strategy. Are you going for low quality and low price to distribute to a mass consumer group, or go the opposite way to high quality and high price. Ryan “chef” Lurie from Namyajapan unpacks the strategies of economy, penetration, skimming and premium.

5 Aug 2022 English South Africa Business

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