TC|Daily | Mercedes-Benz: 50% of our car sales in SA will be EVs by 2026

Despite the challenges in convincing South African drivers to ditch fossil fuel-powered vehicles for electric alternatives, Mercedes-Benz South Africa co-CEO Mark Raine predicts that more than half of the company’s car sales locally by the end of 2026 will be fully electric.
That’s just four years from now (plus a few months), yet Raine believes the South African luxury vehicle-buying market is ready for this massive shift. And he’s betting big on it, with Mercedes announcing four new EVs coming to local showrooms that it hopes will, umm, electrify fans of the badge.
Speaking on TC|Daily, TechCentral’s new technology show, Raine unpacked in an interview with Duncan McLeod what must happen in the coming years for EVs to take off in the same way they are expected to in markets like Europe and North America.
In the show, Raine chats about the state of the industry in South Africa following the Covid pandemic and last year’s riots in KwaZulu-Natal, as well as Mercedes’ investments locally, including in its flagship manufacturing plant in East London, which manufactures C-Class Mercedes-Benz vehicles for markets around the world.
In the show, Raine talks about:
• Why he believes the local market is ready to adopt EVs, despite concerns about load shedding, charging networks and range anxiety;
• Whether government is doing enough to encourage the uptake of EVs (spoiler: it’s not); and
• Whether we can expect Mercedes to build EVs in South Africa anytime soon.
He then takes TC|Daily viewers through the EV models that Mercedes is introducing in South Africa this year: the EQA, the EQB, the EQC and the top-of-the-line EQS.
If you haven't already subscribed to TechCentral's YouTube channel, please do so now. TC|Daily is also available on Spotify, Apple Podcasts, Google Podcasts and Pocket Casts.
13 Sep 2022 English South Africa Technology · Business

Other recent episodes

TCS+ | KnowBe4 looks at cybersecurity trends for 2024

As we approach 2024, KnowBe4’s content strategy vice president Anna Collard joins TechCentral’s TCS+ show to unpack reflections drawn from the world’s leading security events, as well as dialogues with industry leaders, academics and government representatives.
7 Dec 26 min

TCS | Starlink in South Africa – separating fact from fiction

There has been considerable noise about the launch – or otherwise – of Elon Musk’s Starlink satellite internet service in South Africa, much of it conjecture. What’s the real story? To unpack what exactly is required of SpaceX-launched Starlink to launch in South Africa – including the rules around black…
5 Dec 38 min

TCS | GG Alcock on the digitisation of the township economy

In this episode of the TechCentral Show, author, marketer and consultant GG Alcock chats to Nkosinathi Ndlovu about how South Africa’s informal economy is being digitised. Alcock’s background as a white boy growing up in rural Msinga, KwaZulu-Natal has helped him develop a deep cultural understanding of township life and…
4 Dec 38 min

TCS | Revix founder Sean Sanders on the creation of Altify

TechCentral reported on Friday that South African cryptocurrency platforms Revix and BitFund are joining forces and, together with Austria’s Coinpanion, have formed a new alternative investment platform called Altify. Revix founder and now Altify CEO Sean Sanders joins Duncan McLeod on the TechCentral Show to unpack the merger, how it…
1 Dec 52 min

TCS+ | OneTrust’s Joseph Byrne: privacy risk management done right

Joseph Byrne, principal solutions engineer at OneTrust, knows a lot about the topic of risk management. He joins Duncan McLeod on TechCentral’s business technology podcast, TCS+, to unpack the topic in greater detail and to discuss what it means for South African organisations. Byrne kicks off the discussion with an…
29 Nov 30 min